Economic Boycott: A New Form of Protests in Post Arab Spring Morocco?

다국어 초록 (Multilingual Abstract)

A sudden online boycott campaign was launched on April 20, 2018, targeting three brands: Afriquia Gas, Sidi Ali, and Centrale Danone.
While it was leaderless movement with no clear origin or political affiliation, it was presented as a protest against the high costs of living.
Therefore, a wide segment of the population, politicians, and celebrities accepted and adopted the campaign. Regardless of the reasons behind the triggering of the boycott, whether it was the political blockage that led to the dismissal of the charismatic Prime Minister Abdelilah Benkirane, or astroturfing with political aims that goes beyond its claimed economic demands or the result of the political struggle between pro-monarchy parties. This paper argues that the boycott campaign is a continuation of people’s protests with different means in post Arab Spring Morocco. The protests that started with the urbancentered February 20 Movement, moved to the periphery in Worthless Morocco (Maroc Inutile) under different names Rif Hirak in Al- Hoceima, Mining Death Protests in Jerada, and Thirst Protests in Zagora.

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