자연주의 화장품 브랜드샵에 나타난 표현기법 분석 = An Analysis of Expression Techniques Shown in Naturalism Cosmetics Brand Shops

다국어 초록 (Multilingual Abstract)

Changed lifestyle in modern society shows itself in new consumption behaviors. A rapid shift into the society of economic affluence and competition enhanced the quality of life patterns, and serious environmental problems resulting from the destruction of nature served as a momentum for the emergence of wellbeing culture and the preparation of a framework for its growth.
Modern people pursue mentally and physically healthy life, and create environment-friendly activities as well as social regulations for environmental protection. Companies also try to release healthy products, thinking in depth about environment and health. In the cosmetics market as well, natural-ingredient cosmetics, which use the nature and health-centered naturalism concept, have appeared other than synthetic material-centered cosmetics.
Hence, this thesis tried to analyze the current situation and spatial expression techniques of brand shops for domestic and foreign naturalism cosmetics brands through examining cases, and to suggest the possibilities of new spaces for future naturalism cosmetics brand shops. Consequently, as for expression techniques that were shown in naturalism brand shops, it was found that there were many cases where natural elements were used directly rather than metaphorically, symbolically or complexly. In addition, it was found that experience spaces, other than selling spaces, for library cafe, powder room, make-up, and esthetics were created, and thus roles as resting space and cultural space were expanding beyond the role of a simple brand shop. Therefore, it is expected from this study that naturalism cosmetics brand shops will develop into spaces of culture and healing through combining more diverse expression elements and a variety of spaces.

목차 (Table of Contents)

• Abstract
• 1. 서론
• 2. 이론적 고찰
• 3. 사례 조사
• 4. 결론
• 참고문헌