KCI등재
服裝産品質量: 其性質和衡量方法 = Apparel Product Quality: Its Nature and Measurement
저자
( Dale Rayman ) (Purdue University) ; ( David J. Burns ) (Xavier University) ; ( Cherilyn N. Nelson ) (Industrial Global Business Unit, USA)
발행기관
학술지명
Journal of Global Fashion Marketing(Journal of Global Fashion Marketing)
권호사항
발행연도
2011
작성언어
Korean
주제어
KDC
326.505
등재정보
KCI등재
자료형태
학술저널
수록면
66-75(10쪽)
DOI식별코드
제공처
An important issue of apparel - apparel product quality - has not been significantly addressed in past research, particularly where the pre-purchase perceptions of consumers are concerned. The goal of this study is to identify how consumers define intrinsic apparel product quality. This will be accomplished by 1) examining the issue of quality as applied to products, 2) exploring past research on apparel product quality, 3) constructing a scale (ApparEx) to assess intrinsic apparel product quality, and 4) relating ApparEx with service quality as measured by SERVQUAL. Product quality is the consumer`s judgment of the standard of performance for a product. The cues used by consumers to judge quality can be classified as either intrinsic or extrinsic. While the topic of apparel product quality has been examined in the literature, the focus of such efforts has been largely on perceptions of apparel quality resulting from post-use or post-exposure analysis. What has not received significant research attention are the pre-use expectations or beliefs about intrinsic apparel quality. These pre-use expectations can be expected to be a primary determining factor of consumer purchasing behavior. The initial stage in the development of an instrument to measure prepurchase perceptions of intrinsic apparel product quality is to generate a set of items deemed to cover the domain of the intrinsic apparel product quality construct. Since the literature suggests that this construct is multi-dimensional in nature, the scale was developed with the goal of identifying and measuring the salient dimensions of intrinsic apparel product quality. Drawn from studies of consumer satisfaction/dissatisfaction with apparel items, texts documenting apparel manufacturing standards, and from technical standards drawn by the American Association for Textile Technology, eight dimensions of apparel quality were proposed. Seventy-four items were developed based on the above sources to address each proposed dimension of the construct. Four forms of the instrument were constructed, each focusing on a different apparel product classification (underwear/lingerie or sleepwear, casual sportswear, dresswear, and coats and jackets (outerwear)). The sampling design used in this study was a purposive one, using students enrolled in upper-division (junior and senior level) university business courses at major universities located in the Midwest and in the Southern U.S. The instrument was administered on-site to students present in selected business classes chosen to preclude the possibility of students being solicited more than once. Of the 984 questionnaires distributed, 131 were not determined to be usable, resulting in a usable return rate of 86.6 percent. Interestingly, the results suggest that the findings were not significantly different between the product categories indicating that the subject data may reasonably be pooled. A factor analysis resulted in seven factors being retained: 1) performance, 2) components, 3) garment care, 4) appearance, 5) construction/workmanship, 6) style/fashion, and 7) fit. While the pattern does not reproduce exactly the relationships proposed in the early stages of ApparEx development, the results were largely consistent. How well does the measure relate to other constructs to which the construct is theoretically related? This was accomplished by relating ApparEx with SERVQUAL, an instrument developed to measure the related concept of service quality. The objective was to determine how, if at all, the dimensions of the ApparEx scale relate to the dimensions of the SERVQUAL scale. The results seem to display a consistent pattern. It appears that two factors of the SERVQUAL scale (dependability and tangibility) are positively correlated with the factors of the ApparEx scale and that the other two factors of the SERVQUAL scale (empathy and responsiveness) are negatively related with the factors of the ApparEx scale. The results also suggest that the garment care factor of the ApparEx scale is not related strongly with the SERVQUAL factors, and that the style/fashion factor of the ApparEx scale relates only with the dependability and responsiveness factors of the SERVQUAL scale. These findings support the multidimensionality of the instrument, and that quality is not a generic phenomenon - quality as it relates to apparel products and quality as it relates to service issues appear to be two distinct concepts, at least as far as expectations are concerned. This provides additional evidence of the construct validity of the ApparEx scale. Previous research has largely ignored the consumer`s perspective in the discussion of product quality; apparel has not been an exception. In practice, intrinsic apparel product quality has been typically defined based on production-oriented standards. In the instances where the consumers` perspective has been addressed, it is most often within the context of what is thought to be what customers desire, instead of their actual desires. The natural outcome of this approach is that a gap likely exists between what consumers want and what managers think that consumers want. The ApparEx instrument developed in this paper can provide a mechanism by which managers can directly determine the apparel product quality expectations of their clientele. The results also suggest that consumers of apparel products expect the same dimensions of quality across product category lines. If consumers hold lower expectations of quality for apparel items which cost less, it was not apparent from this study. While it is true that consumers can best objectively assess product quality only after purchase and use, and that a purchased product`s inability to adequately perform will likely affect an individual`s subsequent purchasing behavior, it is the initial prepurchase quality assessment which will have an immediate material effect on consumers` purchasing decisions.
더보기분석정보
서지정보 내보내기(Export)
닫기소장기관 정보
닫기권호소장정보
닫기오류접수
닫기오류 접수 확인
닫기음성서비스 신청
닫기음성서비스 신청 확인
닫기이용약관
닫기학술연구정보서비스 이용약관 (2017년 1월 1일 ~ 현재 적용)
학술연구정보서비스(이하 RISS)는 정보주체의 자유와 권리 보호를 위해 「개인정보 보호법」 및 관계 법령이 정한 바를 준수하여, 적법하게 개인정보를 처리하고 안전하게 관리하고 있습니다. 이에 「개인정보 보호법」 제30조에 따라 정보주체에게 개인정보 처리에 관한 절차 및 기준을 안내하고, 이와 관련한 고충을 신속하고 원활하게 처리할 수 있도록 하기 위하여 다음과 같이 개인정보 처리방침을 수립·공개합니다.
주요 개인정보 처리 표시(라벨링)
목 차
3년
또는 회원탈퇴시까지5년
(「전자상거래 등에서의 소비자보호에 관한3년
(「전자상거래 등에서의 소비자보호에 관한2년
이상(개인정보보호위원회 : 개인정보의 안전성 확보조치 기준)개인정보파일의 명칭 | 운영근거 / 처리목적 | 개인정보파일에 기록되는 개인정보의 항목 | 보유기간 | |
---|---|---|---|---|
학술연구정보서비스 이용자 가입정보 파일 | 한국교육학술정보원법 | 필수 | ID, 비밀번호, 성명, 생년월일, 신분(직업구분), 이메일, 소속분야, 웹진메일 수신동의 여부 | 3년 또는 탈퇴시 |
선택 | 소속기관명, 소속도서관명, 학과/부서명, 학번/직원번호, 휴대전화, 주소 |
구분 | 담당자 | 연락처 |
---|---|---|
KERIS 개인정보 보호책임자 | 정보보호본부 김태우 | - 이메일 : lsy@keris.or.kr - 전화번호 : 053-714-0439 - 팩스번호 : 053-714-0195 |
KERIS 개인정보 보호담당자 | 개인정보보호부 이상엽 | |
RISS 개인정보 보호책임자 | 대학학술본부 장금연 | - 이메일 : giltizen@keris.or.kr - 전화번호 : 053-714-0149 - 팩스번호 : 053-714-0194 |
RISS 개인정보 보호담당자 | 학술진흥부 길원진 |
자동로그아웃 안내
닫기인증오류 안내
닫기귀하께서는 휴면계정 전환 후 1년동안 회원정보 수집 및 이용에 대한
재동의를 하지 않으신 관계로 개인정보가 삭제되었습니다.
(참조 : RISS 이용약관 및 개인정보처리방침)
신규회원으로 가입하여 이용 부탁 드리며, 추가 문의는 고객센터로 연락 바랍니다.
- 기존 아이디 재사용 불가
휴면계정 안내
RISS는 [표준개인정보 보호지침]에 따라 2년을 주기로 개인정보 수집·이용에 관하여 (재)동의를 받고 있으며, (재)동의를 하지 않을 경우, 휴면계정으로 전환됩니다.
(※ 휴면계정은 원문이용 및 복사/대출 서비스를 이용할 수 없습니다.)
휴면계정으로 전환된 후 1년간 회원정보 수집·이용에 대한 재동의를 하지 않을 경우, RISS에서 자동탈퇴 및 개인정보가 삭제처리 됩니다.
고객센터 1599-3122
ARS번호+1번(회원가입 및 정보수정)