KCI등재
여성들의 화장실태와 화장지식 및 화장태도에 관한 연구 = A Study on Women's Make-Up State and Knowledge and Attitude toward Make-Up
This study was conducted to provide the basic data necessary to develop the academic make-up program by analysing women' s make-up state, knowledge degree and attitude toward their make-up, and elements having an effect on their make-up attitude, using questionnaires answered by women who visited the 22 sampled beauty shops in Daegu from March 15 to April 4, 2001. The analysed result of this study is summarized as follows.
1. Based on the general features of sampled subjects, it was shown that the age of 21∼30 years old accounted for 45.7% and 31∼40 years old for 24.5%, and graduation from junior college or higher educational background for 54.8% and high school or higher for 41.8%. Their occupational fact showed that nonoccupation including full-time housekeepers accounted for 25.7% and experts for 25.2%. The result of marriage status indicated that the single accounted for 55% and the married for 41.1%. Their body status showed that the underweight accounted for 30.5% and overweight or fatness for 10.7%. Their answers about health status indicated that poor health accounted for 30.0% and good health for 14.8%. Their skin health status was that poor skin type accounted for 33.4% and dry skin type for 30.7%. Their average knowledge about make-up was 65.2 marks, and 54.1% of all the subjects had less knowledge than the average marks.
2. Their reasons for make-up indicated that 'to be beautiful' accounted for 29.8% and 'to have good manners as women' for 26.1%. With respect to their age, it was shown that the young women below 30 years old tended to make up 'to be beautiful(34.3 - 35.0%) while women above 41 years old did to have good manners as women(49.3%). Then, it was also shown that the respondents with high education level(p<0.001)and occupation including students(p<0.01), and the single(p<0.001) tended to make up 'to be beautiful' while the women with low education level(p<0.01) and with no occupation(p<0.01), and the married women(p<0.001) did 'to have good manners as women' to protect skin' or 'to cover weakness' .
3, The technical level of make-up they answered was that Not bad' accounted for 49.0% and 'Bad' for 33.0%. The respondents with the age below 20 years old(p<0.05), education level lower than a middle school(p<0.05), overweight and fatness(p<0.05), poor skin status(p<0.01) and less knowledge about make-up(p<0.001) showed bo not make up well'
4. The subjects answered about the importance of make-up that 'Yes' accounted for 48.9% which was higher than 10.9% of No The more the age and knowledge and with occupation, the higher the importance (p<0.01).
5. Their satisfaction level with make-up indicated that unsatisfaction(25.5%) was higher than satisfaction(21.8%). The worse the health state and skin health status, the higher the unsatisfaction(p<0.001)
6. Their frequency of shaded make-up indicated that 'Everyday accounted for 38.2% and 'Nearly not for 27.9%. It was also shown that the more the age(p<0.05) and with occupation(p<0.05) and knowledge about the make-up(p<0.05), the higher their tendency to make up everyday while the lower the age(p<0.05), the lower their tendency of make-up, and the students(p<0.05) nearly did not make up.
7. Whether or not their cosmetic has been selected after the consideration of skin type showed that 73% of the subjects responded 'Yes' which was higher for the persons with the age of 21∼30 years old(p<0.05), high education level(p<0.05) and more knowledge about the make-up(p<0.05).
8. Concerning the question about whether or not they have participated in any make-up education program, it was shown that 59.3% had no any experience in participation which was higher for the persons with no job(p<0.001), in general employment state(p<0.001), and with less knowledge about make-up(p<0.01).
9. The subjects who answered their spending ₩20,000∼40,000 on cosmetics every month accounted for 45.9% which was highest. It was shown, then, that the women with more age(p<0.001), with job(p<0.001) and with dry skin type(p<0.01) tended to spend more money.
10. Based on the question concerning their way to get information about cosmetics, it was shown that 'from professional cosmetic magazines' accounted for 32.7% and 'from TV or from newspapers' for 27.3%, and that the women with the age below 30 years old(p<40.8%) and in unmarried status(p<41.8%) obtained mainly the information 'from professional magazines' . The women with the age of 30 years old(31.5%) preferred 'from TV or from newspapers while the women with more than 41 years old(42.3%) and in married status(32.6%) did 'from beauty shops or from cosmetic saleswomen' (p<0.001).
11. Their degree of knowledge about make-up showed that the higher their education level, the higher their degree of knowledge, and that the degree was lower for the women with education level below graduation from a middle school(p<0.01) and overweight and fatness(p<0.01).
12. Their attitude toward make-up indicated that the women with professional job(p<0.01) and more knowledge about make-up(p<0.001) were positive.
13. In order to analyse elements influencing an attitude toward make-up, a multiple regression analysis was done by considering their attitude as a dependent variable, and their general features and make-up state as an independent variable. As a result, it was shown that the higher the degree of importance they think about make-up(p<0.001), the longer the time they take for make-up(p<0.001), the more their knowledge about make-up(p<0.01), the more their age(p<0.05) and the more their experience in participation in make-up education programs(p<0.05), the higher the degree they were positive toward make-up.
The make-up is an essential action for women to express their aesthetic sense, and has an important effect on their making a healthy living socially and mentally, as well as on their skin health. Even though many women have understood the importance of make-up and have made up everyday, it appeared that their knowledge about make-up and make-up technique were insufficient, which mean needs for a systematically organized make-up education. To do that, it is required to first develop a synthetic program designed for the systematic make-up education.
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