Introduction to business

목차 (Table of Contents)

• CONTENTS
• PART ONE THE BUSINESS SETTING = 3
• CHAPTER 1 : THE ROLE OF BUSINESS IN OUR ECONOMIC SETTING = 5
• Up Front : Eliot Weinstock = 7
• The Business of Business = 8
• Goods- and Services-Producing Firms = 9
• Profit : The Reward = 11
• Economic Systems = 12
• Capitalism = 12
• Communism = 16
• Socialism = 17
• Mixed Economic Systems = 17
• Global Perspective : Russia : Caught in Transition = 18
• The Performance of Economic Systems = 19
• A Brief History of American Business = 20
• The Colonial Era = 20
• The Industrial Revolution = 20
• Growth of Modern Industry = 21
• An International Industrial Power = 21
• Business Today and Tomorrow = 22
• Why Study Business? = 24
• Manager's Notebook : The Keys to Success = 25
• Text Overview = 26
• Case 1.1 : International Business Accord = 28
• Case 1.2 : Banking on Competition = 29
• CHAPTER 2 : THE SOCIAL AND ETHICAL ENVIRONMENT OF BUSINESS = 31
• Up Front : Kenneth Kunkel = 33
• Demands for Socially Responsible and Ethical Conduct = 34
• The Concept of Social Responsibility = 36
• Acceptance of Social Responsibility = 37
• The Resistance Approach = 37
• The Reactive Approach = 37
• The Proactive Approach = 38
• Freedom of Choice = 38
• Areas for Social Responsibility = 39
• Investing in the Community = 39
• Education and Training = 43
• Employment Policies and Programs = 44
• Encironmental Responsibility = 47
• Energy Programs = 50
• Consumer Protection = 51
• Managing for Social Responsibility = 52
• Top Management Commitment = 52
• The Social Audit = 53
• The Ethical Environment of Business = 54
• The Ethical Dilemma : What Is Unethical? = 54
• Manager's Notebook : A New Responsibility to Family = 55
• Causes of Unethical Practices = 56
• Global Perspective : Ethics in Japan = 57
• Encouraging Ethical Behavior = 58
• Case 2.1 : Lotus in South Africa = 63
• Case 2.2 : Is "Pure and Natural" Just Marketing Hype? = 64
• CHAPTER 3 : THE UNINCORPORATED BUSINESS : SOLE PROPRIETORSHIPS AND PARTNERSHIPS = 67
• Up Front : Ben Cohen and Jerry Greenfield = 69
• Which Legal From of Business Is Best? = 70
• Sole Proprietorships = 71
• Advantages of Sole Proprietorships = 72
• Disadvantages of Sole Proprietorships = 74
• Partnerships = 76
• Forming a Partnership = 76
• Advantages of Partnership = 76
• Disadvantages of Partnerships = 78
• Types of Partnerships = 79
• Manager's Notebook : Making Partnerships Work = 82
• The Joint Venture = 83
• Global Perspective : Angeuser-Busch Pours Itself into Joint Venture = 84
• Case 3.1 : IBM Looks for a Blockbuster = 86
• Case 3.2 : Women as Entrepreneurs = 86
• CHAPTER 4 : THE MODERN CORPORATION = 89
• Up Front : Michael Spindler = 91
• What Is a Corporation? = 92
• How to Incorporate = 93
• Types of Corporations = 94
• Going Public Versus Staying Closed = 94
• Global Perspective = 96
• How Corporation Are Organized = 98
• Advantages of Corporate Organization = 100
• Disadvantages of Corporate Organization = 101
• The S Corporation = 102
• Business Combinations = 104
• Acquisition = 104
• Merger = 104
• Amalgamation of Consolidation = 107
• Regulation of Combinations = 108
• Other Types of Corporations = 109
• Government Ownership = 109
• Nonprofit Corporations = 110
• Manager's Notebook : McIlhenny Company = 111
• Cooperatives = 112
• Case 4.1 : Are CEOs Overpaid? = 114
• Case 4.2 : Strategic Alliances Make Strange Bedfellows = 115
• CHAPTER 5 : THE SMALL BUSINESS AND FRANCHISING = 117
• Up Front : Leslie Aisner Novak = 119
• A Board of Advisers = 121
• Lawyer = 121
• Accountant = 121
• Insurance Counselor = 122
• Starting a Small Business = 122
• Legal Requirements = 123
• The Business Plan = 128
• Factors to Consider = 123
• Sources of Financing = 131
• Personal Savings = 131
• Credit from Suppliers = 131
• Manufacturer Financing of Equipment = 131
• Commercial Banks = 132
• The Small Business Administration = 132
• Selling Stock = 133
• Venture Capital Firms = 132
• Glbal Perspective : Trade Intermediaries Span the Globe = 134
• Sources of Continuing Help = 134
• The SBA = 134
• SCORE = 135
• The National Family Business Counsil = 135
• Business Students = 136
• Local Educators and Consultants = 136
• Wholesalers = 136
• Manager's Notebook : The Cold Spring Tavern Thrives in Its Second Century = 137
• Franchising = 138
• What Is a Franchise? = 138
• What Aspects Should You Investigate? = 141
• What Makes a Successful Franchisee? = 143
• How Can You Check Out a Franchisor? = 145
• Case 5.1 : A New Life for Corporate Refugees = 147
• Case 5.2 : Government Small-Business Assistance = 147
• Career Capsule 1 : Career Opportunities at General Mills = 149
• PART TWO THE HUMAN SIDE OF BUSINESS = 151
• CHAPTER 6 : MANAGING BUSINESS OGANIZATIONS = 153
• Up Front : Sandor Schoichet = 155
• Why Managers Are Needed = 156
• Organizational Purpose of Managers = 156
• The Universal Need for Managers = 157
• What Management Is = 157
• The Manager's Environment = 158
• The Myths and Realities of the Manager's Job = 158
• Who Managers Are = 159
• Global Perspective : Coca-Cola Co. : Managing the World's Best Brand = 160
• Levels of Management = 161
• Areas of Management = 163
• Management Functions = 163
• Planning = 164
• Organizing = 165
• Staffing = 165
• Directing = 166
• Controlling = 167
• Management Functions at All Levels = 167
• Management Roles = 169
• Interpersonal Roles = 169
• Informational Roles = 169
• Decisional Roles = 171
• Roles and Managerial Functions = 172
• Management Skills = 173
• Technical Skills = 173
• Human Skills = 173
• Conceptual Skills = 173
• Importance of Skills According to Management Level = 174
• The Management Decision-Making Process = 174
• Manager's Notebook : Total Quality Means Total Commitment = 177
• Case 6.1 : Trouble at General Motors = 179
• Case 6.2 : Turning Enemies into Friends at Cam Systems = 180
• CHAPTER 7 : DESIGNING AN ORGANIZATION STRUCTURE = 183
• Up Front : Kevin Foley = 185
• The Formal Organization = 187
• Building an Organization : The Organizing Process = 187
• Benefits of the Organizing Process = 173
• Major Organizational Concepts = 193
• Authority : The Concept and Application = 193
• Unity of Command = 195
• Power = 196
• Delegation = 197
• Span of Control = 198
• Centralization Versus Decentralization = 200
• Global Perspective : Swedish Giant ASEA-Brown Boveri : Designed to Compete = 201
• Contemporary Organizational Structures = 202
• The Line Organization Structure = 202
• The Line-and-Staff Organization Structure = 203
• The Matrix Organization Structure = 204
• The Team Organization Structure = 205
• The Network Organization Structure = 207
• Which Organizational Structure Is Best? = 208
• The Informal Organization = 208
• Manager's Notebook : Look Ma, no Factory! = 210
• Case 7.1 : Downsizing : Recreating an Organization = 213
• Case 7.2 : Crises at GM = 214
• CHAPTER 8 : HUMAN RESOURCES MANAGEMENT = 217
• Up Front : Jean Temkin = 219
• The Importance of Human Resources Management = 220
• The Human Resources Process = 221
• The Legal and Social-Cultural Environments of Human Resources Management = 223
• The Legal Environment = 223
• The Social-Cultural Environment = 227
• Human Resources Planning = 229
• Job Analysis = 230
• Human Resources Forecasting = 230
• Human Resources Inventory = 232
• Forecast and Inventory Comparison = 232
• Recruitment, Selection, and Orientation = 232
• Strategies for Recruiting = 232
• The Selection Process = 234
• Orientation = 238
• Training and Development = 239
• The Purposes of Training = 239
• Manager's notebook : Americans with Disabilities Act : Revolution in the Workplace = 240
• The Techniques of Training = 241
• The Purposes of Development = 242
• Global Perspective : Staffing the Japanese Way = 243
• The Techniques of Develpment = 244
• Performance Appraisal = 244
• The Purposes of Performance Appraisal = 244
• The Components of Appraisal Systems = 245
• Types of Appraisal Systems = 245
• Implementation of Employment Decisions = 246
• Promotions = 246
• Transfers = 247
• Demotions = 247
• Separations = 247
• Compensation = 248
• The purposes of Compensation = 248
• Factors That Influence Compensation = 249
• How Compensation Is Set = 249
• Types of Compensation = 249
• Case 8.1 : Family Care as a Job Benefit = 253
• Case 8.2 : Sexual Harassment : Plague in the Workplace = 254
• CHAPTER 9 : MANAGING PEOPLE : MOTIVATION AND LEADERSHIP = 257
• Up Front : William W. WilsonⅢ = 259
• Developing a Positive Work Environment = 260
• Building a Philosophy of Management = 262
• Treating People as Individuals = 263
• Providing Support = 264
• Recognizing Cultural Diversity = 264
• Motivating Workers = 265
• The Moticvation Model = 265
• The Integrated Motivation Model = 266
• Maslow's Hierarchy of Meed = 268
• Herzberg's Two-Factor Theory = 271
• Vroom's Expectancy Theory = 274
• Defining Leadership = 276
• Global Perspective : Creating a Motivated Work Environment = 277
• Leadership Traits = 278
• Manager's Notebook : Walt Disney World : Living Its Philosophy = 279
• Management Versus Leadership = 280
• Choosing a Leadership Style = 280
• Decision-Making Styles = 281
• Positive Versus Negative Motivation = 283
• Task Orientation Versus Employee Orientation = 284
• Managing for Improved Motivation and Morale = 285
• Prociding Praise and Recognition = 286
• Implementing Management by Objectives = 286
• Empowering Employees = 287
• Develping and Effective Reward System = 288
• Redesigning Jobs = 288
• Promoting Intrapreneurship = 290
• Creating Flexibility in Work = 291
• Case 9.1 : Building Commitment and Motivation = 293
• Case 9.2 : Creating a Quality Work Environment = 294
• CHAPTER 10 : LABOR-MANAGEMENT RELATIONS = 297
• Up Front : Brian Evens and Corey Green = 299
• What Is a Labor Union? = 300
• Why Labor Unions Exist = 301
• The Principles and Objectives of Unions = 301
• A Brief History of the Labor Movement = 302
• The Early Craft Unions = 303
• Creation of the American Federation of Labor = 304
• Establishment of the Committee for Industrial Organization = 304
• The AFL-CIO : A Merger = 304
• Labor and the Law = 304
• Norris-LaGuardia Act (Federal Anti-Injunction Act) = 305
• Wagner Act (National Labor Relations Act) = 305
• Taft-Hartley Act (Labor-Management Relations Act) = 305
• Landrum-Griffin Act (Labor-Management Reporting and Disclosure Act) = 307
• The Unions Today = 307
• Union Membership = 307
• Problems Behind the Numbers = 309
• Future Trends and Directions = 310
• Global Perspective : In Sweden Unions Achieve Lagom = 312
• Why Do Workers Join Unions? = 312
• Reasons to Join Unions = 312
• Union Organizing Process = 315
• Collective Bargaining = 316
• Management and Labor Bargaining Issues = 316
• Ratification by Members = 319
• Management and Labor Negotiating Tools = 319
• Management Tools = 319
• Manager's Notebook : The Future of Unions = 321
• Labor Tools = 322
• Mediation and Arbitration = 326
• The Federal Mediation and Conciliation Service = 327
• The American Arbitration Association = 328
• Case 10.1 : Strike! You're Out! = 330
• Case 10.2 : Work Slow to Make a Point = 331
• Career Capsule 2 : Career Opportunities at R. R. Donnelley = 333
• PART THREE PRODUCTION ＆ MARKETING ACTIVITIES = 335
• CHAPTER 11 : PRODUCING THE PRODUCT = 337
• Up Front : Tony Aiello = 339
• The Nature of Production = 340
• What Is Production? = 341
• Managing Production = 342
• Choosing a Plant Site = 342
• Location Decisions = 342
• Global Perspective : Manufacturing : A Trasnational Activity = 343
• Proximity Factors = 344
• People Factors = 345
• Physical Factors = 346
• Productivity Studies = 346
• Motion Study = 347
• Time Study = 347
• Applying Productivity Studies = 348
• Production Methods = 348
• Analytic and Synthetic Processes = 348
• Manager's Notebook : Right- or Left-Hand Drive? = 350
• Continuous and Intermittent Processes = 351
• CAD, CAM, and CIM = 352
• Robots on the Production Line = 353
• Materials Management = 354
• The Purchasing Fuction = 355
• Purchasing Policies = 356
• Inventory Control = 358
• Just-in-Time Inventory Systems = 360
• Production Control = 361
• Planning = 361
• Routing = 362
• Scheduking = 362
• Dispatching = 363
• Follow-Up = 363
• Quality Assurance = 363
• Total Quality Magement = 365
• Case 11.1 : Innovative Cost Cutting at Key Tronic = 368
• Case 11.2 : Luring Industries with Incentives = 368
• CHAPTER 12 : MARKETING AND PRODUCT STRATEGY = 371
• Up Front : Bill Dodge = 373
• Marketing Defined = 374
• The Marketing Concept = 376
• The Evolution fo Marketing = 376
• Implementing the Marketing Concept = 378
• Marking Functions = 379
• Exchange Functions = 379
• Physical Distribution Functions = 380
• Facilitating Functions = 380
• The Marketing Process : Developing a Marketing Strategy = 382
• Market Segmentation : Identifying Target Markets = 383
• Step 1 : Identifying the Characteristics and Needs of the Market = 384
• Step 2 : Analyzing the Potential of the Market = 385
• The Marketing Mix = 387
• Global Perpective : One Curry Pizza with Squid - To Go! = 388
• Products and Product Strategy = 389
• What Is a Product? = 289
• Categories of Products = 389
• Product Strategy : The Use of Brands = 391
• Product Strategy : The Use of Packaging = 393
• The Product Life Cycle = 394
• Introductin = 394
• Growth = 396
• Maturity = 396
• Decline = 396
• New Product Development : A Necessity = 396
• Case 12.1 : Procter & Gamble : To Russia with Love = 400
• Case 12.2 : Behind the Time at Timex = 401
• CHAPTER 13 : MARKETING PROMOTIONAL STRATEGY = 403
• Up Front : Sarah Rolph = 405
• Identifying Buying Motives = 407
• Consumer Buying Motives = 407
• Industrial Buying Motives = 409
• Promotional Strategy : Role and Objectives = 410
• The Promotional Mix : Personal Selling = 412
• The Value of Personal Selling = 412
• The Selling Process = 413
• The Promotional Mix : Advertising = 416
• Why Advertise? = 416
• Types of Advertising = 416
• Managerws's Notebook : Advertising Is Alive with Hollywood's Legends = 417
• Where to Place an Ad : Advertising Media = 418
• Truth in Advertising = 420
• The Promotional Mix : Publicity = 421
• Global Perspective : Harleys : Rumbling Around the Globe = 422
• The Nature of Publicity = 422
• Types of Publicity = 424
• The Two Faces of Publicity = 424
• The Promotional Mix : Sales Promotion = 425
• Promoting to Final Consumers = 425
• Promoting to Middlemen = 428
• Developing Promotional Strategies = 429
• Case 13.1 : Buying a Market? = 432
• Case 13.2 : Big Brother and Little Brother Are Watching = 432
• CHAPTER 14 : DISTRIBUTION AND PRICING STRATEGY = 435
• Up Front : David Bond = 437
• The Importance of Distribution Strategy = 438
• Channels of Distribution = 439
• Channels for Industrial Goods = 439
• Channels for Consumer Goods = 440
• Selection of a Distribution Channel = 441
• Channel Members = 443
• Wholesaling Middlemen = 443
• Retailing Middlemen = 443
• Manager's Notebook : Power Retailers Rule the Marketplace = 447
• Global Perspective : Discounters in Mexico = 451
• The Physical Distribution System = 452
• Warehousing = 452
• Order Processing = 453
• Materials Handling = 453
• Inventory Control = 454
• The Importance of Pricing Strategy = 455
• Determining Prices = 455
• Supply and Demand Approach = 457
• Cost-Oriented Approach = 457
• Marker Approach = 459
• Potential Pricing Strategies = 459
• Case 14.1 : Value Pricing : Just Another Discount Tactic? = 464
• Case 14.2 : Price Club Fails to Compete = 465
• Career Capsule 3 : Management Opportunities at Agway, Inc. 467
• PART FOUR FINANCE & MANAGEMENT INFORMATION = 469
• CHAPTER 15 : MONEY AND FINANCIAL INSTITUTIONS = 471
• Up Front : James Howard = 473
• Putting Money in Perspective = 474
• What Money Does = 474
• Money in the United States = 476
• Inflation = 477
• The Consumer Price Index = 478
• Commercial Banks = 479
• Banks' Lending Role = 479
• Certificates of Deposit = 479
• Global Perspective : Banking Across Borders = 480
• Major Thrift Institutions = 480
• Savings and Loan Associations = 480
• Credit Unions = 482
• Manager's Notebook : Damanaged Money? Maybe the Treasury Can Help = 483
• Savings Banks = 484
• The Federal Reserve System = 485
• Organization and Membership = 485
• Reasons for Joining the Federal Reserve System = 486
• The Bank Examiner = 486
• Regulating the Money Supply = 486
• The Federal Deposit Insurance Corporation = 489
• Insurance Provixions and Examinations = 490
• If a Bank Fails = 491
• Interstate Banking Gains Momentum = 492
• Case 15.1 : Do Banks Discriminate? = 494
• Case 15.2 : Bank Branches Become Fewer and Far Between = 495
• CHAPTER 16 : FINANCING FOR PROFITS = 497
• Up Front : Clarke K. Kawakami = 499
• Shot-Term Capital = 500
• Shot-Term Financing Instruments = 501
• Institutions and Methods of Shot-Term Financing = 504
• Long-Term Capital = 507
• Manager's Notebook : Updating Equipment Versus Placationg Stockholders = 508
• Retained Earnings = 509
• Securities = 509
• The Law And Securities Sales = 509
• The Mechanics of a Securities Sale = 511
• Registrars and Transfer Agents = 512
• Common Stock = 512
• Dividends = 512
• The Preemptive Right = 513
• Stock Splits = 513
• Why Do People Buy Common Stock? = 514
• Mutual Funds = 515
• Preferred Stock = 515
• Preferred Stock Terminology = 517
• Why Do People Buy Preferred Stock? = 519
• Financing with Bonds = 519
• INterest and Market Price Quotations = 519
• Sinking Funds = 520
• Face Value and Format = 520
• Bond Yield = 521
• Types of Bonds = 521
• Making Decisions About Bonds = 523
• Leverage = 524
• The Securities Market and Personal Investing = 524
• Where to Trade Securities = 524
• Global Perspective : European Stock Exchanges = 526
• Learning About Securities = 526
• Stockbrokers = 528
• Investing in Securities = 529
• Investment Strategies = 531
• Case 16.1 : Stockholder Activism = 536
• Case 16.2 : Global Investing = 536
• CHAPTER 17 : RISK AND INSURANCE = 539
• Up Front : Joseph Wells = 541
• Getting Acquainted with Pure Risk = 542
• Speculative Risk = 542
• Pure Risk = 543
• How Business Deal with Pure Risk = 543
• Risk Reduction = 544
• Transfer of Risk to a Noninsurer = 545
• Assumption of Risk by Self-Insurance = 545
• Transfer of Risk to an Insurance Company = 546
• Insurance Companies and Their Personnel = 549
• Mutual Companies and Stock Companies = 549
• Reserves = 549
• Investigating an Insurance Company' Health = 549
• Actuaries and Loss Prevention Engineers = 551
• Global Perspective : Insurance Goes World-Wide = 553
• Criteria for an Insurable Risk = 553
• What Insurance Does a Company Need? = 555
• Fire Insurance = 555
• Motor Vehicle Insurance = 558
• Workers' Compensation Insurance = 560
• Public Liability Insurance = 562
• Product Liability Insurance = 562
• Fidelity Bond = 563
• Surety Bond = 563
• Life Insurance = 564
• Health Insurance = 566
• Disability Income Insurance = 567
• Transportation Insurance = 567
• Manager' Notebook : Reducing Risks with Computers = 568
• Power Plant Insurance = 569
• Credit Insurance = 569
• Hazardous Waste Insurance = 569
• Surplus Lines = 570
• Lloyd's of London = 570
• Case 17.1 : A Record Year for Disaster = 573
• Case 17.2 : Insuring the Insurers = 574
• CHAPTER 18 : MANAGING INFORMATION = 578
• Up Front : George Borhegyi = 579
• The Importance of a Management Information System = 580
• Gathering, Summarizing, and Presenting Data = 581
• Primary and Secondary Data = 582
• Data Collection Techniques = 582
• Sampling = 587
• Summarizing Data = 588
• Presenting Data = 590
• Learning About Computers = 591
• Type of Computers = 594
• Analog Computers = 594
• Digital Computers = 595
• Microprocessors = 597
• Global Perspective : Computer Language Tutors : Grooming Managers for Jobs Abroad = 598
• The Personal Computer Revolution = 599
• Manager's Notebook : Virtual Reality : With Computers, Seeing Is(Almost) Believing = 602
• Uses for Computers = 603
• Simulation = 603
• File Maintenance = 604
• Summaries = 605
• Automated Control = 605
• Sorting = 605
• Computer Networks = 606
• Service Bureaus, Time Sharing, and Leasing = 607
• Case 18.1 : Educating MIS Professionals = 611
• Case 18.2 : Software Woes = 612
• CHAPTER 19 : ACCOUNTING FOR PROFITS = 615
• Up Front : Joseph T. Wells = 617
• Accounting in Perspective = 619
• Who Needs Accounting Data? = 620
• Bookkeeping and Accounting = 621
• The CPA = 621
• The Audit Function = 622
• Global Perspective : In Some Countries, Compensation Goes Beyond a Paycheck = 623
• The Accountant's Discretion = 624
• THe Fiscal Tear = 625
• Accounting Statements = 625
• The Income Statement = 626
• The Balance Sheet = 628
• The Cash Flow Statement = 631
• Financial Analysis = 631
• Income Statement Analysis = 633
• Balance Sheet Analysis = 634
• Combined Statement Analysis = 636
• Sources of Comparative Data = 636
• Manager's Notebook : FAS 106 Pinches Bottom Line = 638
• Case 19.1 : Accounting for Stock Options = 640
• Case 19.2 : Control Freaks = 641
• Career Capsule 4 : Career Opportunities with Texaco = 642
• PART FIVE SPECIAL CHALLENGES & ISSUES = 645
• CHAPTER 20 : BUSINESS LAW AND THE LEGAL ENVIRONMENT OF BUSINESS = 647
• Up Front : Carolyn Veal-Hunter = 649
• The Legal System of the United States = 651
• Torts and Crimes = 651
• The Federal Court System = 652
• Business Law = 653
• The Law of Contracts = 653
• The Law of Agency = 655
• The Law of Sales = 655
• The Law of Property = 655
• Global Perspective : Similar Trademarks Cause International Problems = 661
• Negotiable Instruments Law = 663
• The Law of Bankruptcy = 664
• The Legal ; Environment of Business = 665
• Manager's Notebook : Which Is Preferble, Legislation of Standards? = 666
• Business Regulation Today = 667
• What Price Regulation? = 667
• Responses to Regulation = 668
• Deregulation = 669
• Case 20.1 : Fighting to Keep a Trademark = 672
• Case 20.2 : Lending a Helping Hand = 672
• CHAPTER 21 : INTERNATIONAL BUSINESS = 675
• Up Front : David Elder = 677
• The Scope and Importance of International Trade = 678
• The International Picture = 680
• The U.S Picture = 680
• Major Concepts in International Trade = 681
• Balance of Trade = 681
• Balance of Payments = 683
• Exchange Rate = 683
• The Decision to Engage in International Trade = 684
• A Nation's Absolute and Comparative Advantage = 684
• Why Businesses "Go International" = 684
• Global Perspective : Motorola Commits to China = 686
• Alternative Approaches in International Business = 687
• Exporting = 687
• Foreign Licensing = 687
• Foreign-Operated Saleds Branch = 688
• Joint Venture = 688
• Wholly Owned Subsidiaries = 689
• Multinational Corporations : A Total Commitment = 689
• Origins of Multinationals = 689
• Operational Strategies = 690
• The Super-Multinational - The Global Corporation = 692
• Barriers to International Trade = 692
• Language = 692
• Customs and Culture = 693
• Currency Conversion = 694
• Politice and Protectionism = 694
• Aids to International Trade = 697
• International Agreements = 697
• Financail Support = 698
• Economic Alliances = 698
• International Business : The Problem of Conflict = 699
• Home-Country Conflicts = 699
• Host-Country Conflicts = 700
• Manager's Notebook : A Strategy for Globalization = 701
• Case 21.1 : Pier 1 Targets the World = 704
• Case 21.2 : Marketing Minefields = 704
• Career Capsule 5 : Career Opportunities with General Electric = 707
• APPENDIX : THE BUSINESS OF GETTING A JOB = 709
• Choosing a Career = 709
• Explore Your Interests = 709
• Build a Career Profile = 711
• Choose a Major = 712
• Selling Yourself in a R sum = 712
• Finding Out About Job Openings = 713
• Co-ops and Internships = 715
• The Placement Office = 716
• Professors in Your Major Field = 716
• Networking = 717
• Other Sources = 717
• Corporate Recruiting = 718
• The Campus Recruiter = 718
• Preparing for the Interview = 718
• After Your Campus Interview = 721
• The Company Interview = 721
• Evaluating Job Offers = 721
• Glossary = 725
• Name and Company Index = 743
• Subject Index = 749
• Photo Credits = 763