자기효능과 신뢰가 위키피디아 지식수용에 미치는 영향 = The Effect of Internet Self-efficacy and Trust on Acceptance of The Knowledge from Wikipedia

다국어 초록 (Multilingual Abstract)

Rapidly changing Web technologies have increased the prevalence of collective intelligence web services such as Wikipedia that is the largest multilingual free-encyclopedia. As a result, there is a need to understand why lots of users use Wikipedia, and many researchers have studied it. However, most prior studies have focused on why users contribute their knowledge to Wikipedia from the knowledge contributor perspective. Contrast to these studies, our study try to find out the mechanism how the users accept the collective intelligence from Wikipedia. In particular, out study presents an extended user acceptance model of Wikipedia, which includes the hypotheses analyze the relationship among perceived information quality, perceived information usefulness, Internet self-efficacy, and trust on knowledge contributors. We collected the data from Wikipedia users in Korea via online survey, and analyzed it using PLS, one of structural equation models. Empirical results show that there is positive relationship between Internet self-efficacy and user acceptance of Wikipedia. They also show that there is positive relationship between trust on knowledge contributors and user acceptance of Wikipedia.

국문 초록 (Abstract)

웹 기술의 발전에 따라 세계에서 가장 큰 다국어 무료 백과사전인 위키피디아(Wikipedia)로 대표되는 집단지성 서비스들이 최근 크게 유행하고 있다. 이에 따라, 사용자들이 왜 위키피디아 서비스를 이용하는지에 대한 연구 역시 학계에서 활발하게 이루어지고 있다. 하지만, 기존 연구들은 지식이용자 보다는 지식기여자 관점에서, 그들이 무슨 이유로 위키피디아에 지식을 제공하는지에 주로 초점을 맞추고 있다. 본 연구는 지식이용자의 관점에서, 어떤 원리에 의해 사용자가 위키피디아에서 제공되는 집단지성을 수용하는지 규명해 보고자 한다. 특히, 본 연구는 기존의 대중 집단지성 수용모델을 기반으로, 인지된 정보의 품질과 인지된 정보의 유용성에 인터넷 자기 효능 및 지식기여자에 대한 신뢰가 미치는 영향을 규명하기 위한 가설을 세우고, 검증과 분석을 진행하였다. 가설 검증은 온라인 설문을 통해 확보된 국내 위키피디아 사용자들의 응답을 대상으로, 구조방정식 모형 중 PLS를 이용하여 수행하였다. 분석결과, 지식기여자에 대한 신뢰와 인터넷 자기 효능 모두 위키피디아 지식 수용에 긍정적인 영향을 미치는 것으로 나타났다.

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