부산지역의 영화관 형태별 만족도 비교연구 = (A) Comparative Study on Movie Spectators' Satisfaction according to Types of Movie Houses in the Pusan Area

다국어 초록 (Multilingual Abstract)

This study has divided various movie houses in Pusan, a so-called movie city, into three type - a single-hall, a double-hall, and a multiplex-hall movie house, and statistically compared movie spectators' satisfaction with them through their use forms, and found out elements deciding their choosing a movie house in which to see a movie. As a result, it has tried to give some suggestions by inferring the features of movie house users in the Pusan area.
The study has the following problem to consider:
First, it tried to find out satisfaction differences in satisfaction items according to types of movie houses.
Second, it tried to find out the most preferred elements in choosing their favorite according to types of movies houses.
Third, it tried to find out their important elements affecting movie-seeing according to types of movie houses.
For this, the study peformed a questionnaire; its preliminary inquiry based on the refined questionnaire was peformed at Megabox Seomyeon Theater, a multiplex-hall movie house, and Pusan Theater, a double-hall movie house, and MBC Cinema, a single-hall movie house.
After that, the real questionnaire was performed from October first to October thirtieth, 2003; its subjects were CGV Seomyeon, MBC Cinema, Grand Cinema, O2 Cinema, Lotte Cinema, Daeyoung Cinema, Megabox Seomyeon, and Pusan Theater And it extracted samples by convenience sampling , and interviewers interviewed, face-to-face, movie viewers getting out the exit of a theater.
Later, collected questionnaires totaled 410 copies except 10 insincere interviewees' ones. After all, 400 copies alone were analyzed statistically. The statistical process used SPSS 10.0 program, the analysis methods included frequency analysis, correlation, and analysis of variance(ANOVA).
As the result of this study investigating difference in movie house users' satisfaction according to types of movie house, movie elements like the screen size, and sound equipment has been equalized so much that either no difference in the former or the latter could be felt. An element of one-stop entertainment, one of the good things a multiplex-hall one has, through connection with various culture spaces and amusement can be considered an indistinguishable element in view of the fact that the existing screening halls are located in the downtown area.
Also, a seat space or its secured screen visibility within each movie house is said to have been almost equalized. However, the convenience of location or public transportation use is higher in a double-hall one; a compound exiting route or the cleanness of food served in a compound restaurant or stall is higher in a single-hall one. Therefore, based on these facts, a single-hall or double-hall or multiplex-hall movie house can find out a way of attracting more its users in a competition of holding movie spectators. Furthermore, a multiplex-hall one should reinforce its existing one-stop entertainment for establishment of its own distinction strategy.

목차 (Table of Contents)

• 목차 = ⅰ
• Ⅰ. 서론 = 1
• Ⅱ. 멀티플렉스 영화관의 특성 = 4
• 1. 멀티플렉스 극장의 개념 및 특성 = 4
• 가. 국내 영화관의 변천 = 4
• 나. 부산지역 영화관의 변천 = 5
• (1) 1903년~1919년 극장 = 6
• (2) 1920년대 극장 = 8
• (3) 1930년대 극장 = 9
• (4) 1940년대 극장 = 10
• (5) 1950년대 극장 = 11
• (6) 1960년대 극장 = 13
• (7) 1980년대 극장과 소극장 시대 = 14
• (8) 1990년대 극장과 복합 영화관 = 15
• 다. 멀티플렉스 영화관의 개념 및 특성 = 15
• 라. 부산지역의 영화관 및 특징 = 17
• (1) 단관 영화관 = 17
• (2) 복합 영화관 = 19
• (3) 멀티플렉스 영화관 = 20
• Ⅲ. 영화 관람동기 및 선택에 관한 이론적 고찰 = 25
• 1. 영화 관람 동기와 경험에 관한 연구들 = 25
• 가. 영화 관람 동기 = 25
• 나. 영화 소비 경험 = 26
• 2. 소비자들의 영화관 선택 및 선택 요소 = 28
• 가. 소비자들의 영화관 선택 = 28
• 나. 소비자들의 영화관 선택 요소 = 29
• (1) 영화관련 요소 = 29
• (2) 영화관의 요소 = 30
• Ⅳ. 연구문제 및 연구방법 = 33
• 1. 연구가설의 설정 = 33
• 가. 연구가설 1 = 33
• 나. 연구가설 2 = 34
• 다. 연구가설 3 = 34
• 2. 표본선정과 연구방법 = 34
• 3. 설문지의 구성 = 35
• Ⅴ. 연구 결과 = 37
• 1. 표본의 특성 = 37
• 2. 척도의 타당성 및 신뢰성 검증 = 38
• 3. 영화관 이용행태 분석 = 40
• 4. 가설의 검증 = 43
• 가. 가설 1의 검증 = 43
• (1) 가설 1-1의 검증 = 43
• (2) 가설 1-2의 검증 = 45
• (3) 가설 1-3의 검증 = 47
• (4) 가설 1-4의 검증 = 49
• (5) 가설 1-5의 검증 = 50
• 나. 가설 2의 검증 = 51
• 다. 가설 3의 검증 = 52
• Ⅵ. 결론 = 54
• 1. 연구의 요약 = 54
• 2. 연구의 한계점 및 향후 연구 방향 = 57
• 참고문헌 = 59
• 1. 국내문헌 = 59
• 2. 외국문헌 = 60
• 3. 기타참고자료 = 60
• 설문지 = 61
• Abstract = 64
• 부록 - 부산광역시 영화관 형태별 현황표 = 66