Developing a market orientation
저자
발행사항
Thousand Oaks, Calif.: Sage Publications, c1999
발행연도
1999
작성언어
영어
주제어
DDC
658.8/3 판사항(21)
ISBN
076191692X (acid-free paper)
0761916938 (pbk. : acid-free paper)
자료형태
일반단행본
발행국(도시)
California
서명/저자사항
Developing a market orientation / Rohit Deshpande>, editor.
형태사항
vii, 320 p.: ill.; 24 cm.
일반주기명
Papers originally published as Marketing Science Institute working papers.
Includes bibliographical references and indexes.
소장기관