KCI등재
상업적 이용의 대상으로서 유행어의 보호 방안 - 무한도전 `히트다 히트`의 부정경쟁방지법적 권리 보호를 중심으로 - = A Legal Protection to The Commercial Use of Buzzword-A Plan on Protection of `HIT, HIT!` Televised Infinity Challenge Under Unfair Competition Prevention and Trade Secret Protection Law-
저자
발행기관
학술지명
권호사항
발행연도
2017
작성언어
-주제어
KDC
300
등재정보
KCI등재
자료형태
학술저널
수록면
265-301(37쪽)
KCI 피인용횟수
0
DOI식별코드
제공처
소장기관
A buzzword is a term or phrase that becomes very popular in some specific context. Buzzwords are typically either newly coined words, often acronyms or portmanteaus, or existing terms used in a different way than they were in the past. This not only raises public interest, but also makes products and services familiar to consumers when used commercially. The popularity of these buzzwords helps build an effective advertising strategy with low investment costs. The economic value of the buzzwords adds to the commercial use of them, but the rights of buzzwords have unclear property rights and legal protection it is difficult to be protected legally. The legal protection of the buzzwords in the current law system has the following limitations. First, there is a problem of low copyrightable and unstable legal status of performers. It is unlikely to be copyrightable work because buzzwords are merely a combination of languages, even if they have explicit characteristic expression. Even if the buzzword does not correspond to a copyrightable work, the right of performer who verbalizes it in an artistic way in show-business area can be legally protected, even in this case, the scope of the right to imitate the performance of the buzzwords is limited. On the other hand, it is not the creator of the buzzword or the performer of it, but the broadcast or the advertisement maker that publicized the buzzword can have copyright. However, it is difficult for broadcasting officials to be protected their copyrights effectively due to the relationship of many interested parties and complicated rights exercises. As a result, the possibility of copyright law protection of the buzzwords is remarkably low. Second, it is difficult to predict what kind of goods or services will be used, except when expressed in the purpose of trademark registration. In order to register a trademark, it is necessary to specify a designated product or service. It is impossible to register an unusual and distinctive expression as a trademark before reflecting the reality of the response.Therefore, trademark legal protection of the buzzwords will be possible only when the buzzword is made for the purpose of registering the trademark and the rights are acquired. Third, buzzwords can be protected by publicity rights because they are expressed through unique words, actions, and tones. However, it is unclear to what extent the lawful protection of publicity rights is possible, as the current law does not have a clear definition of publicity rights and the attitude of the courts to admit it is not coherent) Unless the explicit right of publicity is legally prescribed, protecting the buzzword with this may compromise legal stability. However, the general provision (§2 (1) (j)) has been newly added to the Act on Unfair Competition Prevention and Trade Secret Protection Law, thus laying the grounds for the right of publicity. However, it should not be overlooked that the explicit legal concept of publicity rights is not stipulated. There is a need to recognize publicity rights, and the general provision of the Unfair Competition Prevention Act may be the basis for this, but it is not a legal right, so it is not desirable to protect the falsehood as a publicity right. However, I think that it is possible to protect the buzzword by the general provision of the Unfair Competition Prevention Law. This is because the economic value of the buzzword exists with the validity of economic value of buzzword, it can not deny the rightful efforts and investment of the right holder. When the buzzwords are evaluated as `achievements made with considerable investment or effort`, protection of rights under the Unfair Competition Prevention Act is possible. Outcomes will be recognized through economic valuation based on the consumption of the public according to the case. On the other hand, it may be a question whether a person other than the right holder of the buzzword (third party) exercises the right under the general provisions against the competitor`s `fair practice or contrary to the competition order`. It should be judged through the profit penalty that the competitor(third party) of the company that uses the buzzword unauthorizedly according to the case needs to be relieved from the unfair competition act. In other words, the right holder of a mock word for which outcomes are recognized can exercise rights based on the general provisions of the Unfair Competition Prevention Act against unauthorized use of the unauthorized person. At this time, there is a possibility that the competitor may file a lawsuit or may litigate if it is necessary to regulate not only the owner but also the buzzwords causing unfair competition. Since the right to a buzzword is not a moral right but a kind of intellectual property prescribed in the general clause of the Unfair Competition Prevention Act, a right holder can claim compensation for property damage, not merely as a victim as a performer.
더보기분석정보
연월일 | 이력구분 | 이력상세 | 등재구분 |
---|---|---|---|
2022 | 평가예정 | 재인증평가 신청대상 (재인증) | |
2019-01-01 | 평가 | 등재학술지 유지 (계속평가) | KCI등재 |
2016-01-01 | 평가 | 등재학술지 선정 (계속평가) | KCI등재 |
2015-12-01 | 평가 | 등재후보로 하락 (기타) | KCI후보 |
2015-02-05 | 학술지명변경 | 외국어명 : 미등록 -> Dankook Law Riview | KCI등재 |
2011-01-01 | 평가 | 등재학술지 선정 (등재후보2차) | KCI등재 |
2010-01-01 | 평가 | 등재후보 1차 PASS (등재후보1차) | KCI후보 |
2008-01-01 | 평가 | 등재후보학술지 선정 (신규평가) | KCI후보 |
기준연도 | WOS-KCI 통합IF(2년) | KCIF(2년) | KCIF(3년) |
---|---|---|---|
2016 | 0.71 | 0.71 | 0.62 |
KCIF(4년) | KCIF(5년) | 중심성지수(3년) | 즉시성지수 |
0.56 | 0.53 | 0.68 | 0.25 |
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