영화포스터에 활용된 시지각 표현 연구 = A Study on Visual Perception Expressions Utilized in Movie Posters

다국어 초록 (Multilingual Abstract)

Effects of global COVID-19 pandemic on a wide range of art sectors and even the movie theaters were highly extensive and grave. On the other hand, OTT(Over The Top) such as Netflix and Watcha are undergoing rapid growth. In particular, with active implementation of With COVID-19, domestic movie industry has been gradually experiencing the commencement of recovery from the last 2 years of dark ages. headed by Squid Game. Accordingly, there is heightened expectation of the general public on various movie contents.
The role of movie poster plays very important role in the selection of movies to be watched. The ambiance of the movie not only changes but completely different interpretation of the movie can also be made according to the visual expression method including the composition and colors, etc. used for the characters and backgrounds in the movie poster. This study analyzed representative cases to which various laws of Gestalt psychology were applied with focus on the posters of movies released in 2021. As a result of the case analysis, it was possible to confirm that diversity of the images on the poster, formativeness of the work, information delivery and visual interest, etc. are possible through embodiment of poster by means of the principles of pragnanz, grouping, equilibrium, and figure and ground, etc. This study also attempted to present the optimal method of enhancing persuasive communication on the general public by utilizing the visual cognitive methods of Gestalt at the time of movie poster production in the future through aforementioned case analysis. In addition, methodological possibility of maximizing the persuasive effects on the audiences of the message delivery function of the characteristic cinematic value and movie storytelling built-in the movie poster is anticipated.

참고문헌 (Reference)

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