중국 예술계열 대학생의 창업교육 경험과 창업의도 간의 구조적 관계 : 창의력과 창업효능감의 매개효과 = The Structural Relationship between Entrepreneurship Education Experience and Entrepreneurial Intention of Chinese University Students Majoring in Arts: The Mediating Effects of Creativity and Entrepreneurial Self-efficacy

다국어 초록 (Multilingual Abstract)

Cultivating innovative talents through entrepreneurship education is the goal and trend of China's higher education reform. Creating an entrepreneurial culture by targeting art college students, who emphasize creativity, can be an important driving force for China's flourishing economy. This study aims to explore the factors that influence the willingness of Chinese art college students to start their businesses.
   To this end, data were collected from 747 art college students located in Changde City, Hunan Province, to validate the structural equation model. Specifically, based on prior research, a research model was developed between entrepreneurial education, creativity, entrepreneurial self-efficacy, and entrepreneurial intention. Whether the seven paths had significant predictive effects were empirically demonstrated
  Based on the validation of the structural equation model, the mediating effect of the model showed that creativity and entrepreneurial self-efficacy had a significant mediating effect on the entrepreneurial intentions of art college students. Secondly, the analysis of the impact of entrepreneurship education demonstrated that entrepreneurship education has substantial effects at multiple levels of higher education in enhancing creativity and entrepreneurial self-efficacy.
  This study provides an empirical basis for the impact of entrepreneurship education on the entrepreneurial intentions of art college students in higher education. Therefore, the results of this study suggest that universities should improve the curriculum and evaluation system of entrepreneurship education and enhance support for expanding entrepreneurial opportunities. Specifically, universities should explore programs to develop students' creativity and entrepreneurial self-efficacy. Moreover, systematic and diversified university entrepreneurship education should help art college students obtain effective entrepreneurial skills and become creative talents.

국문 초록 (Abstract)

창업교육을 통한 창의적 인재 육성은 중국 고등교육 개혁의 목표이자 트랜드다. 특히 창의력을 강조하는 예술계열 대학생들을 대상으로 창업 문화를 조성하는 것은 중국 경제가 왕성하게 발전하는데 중요한 동력이 될 수 있다. 이에 본 연구의 목적은 중국 예술계열 대학생들의 창업의도에 영향을 미치는 요소들을 탐색하는데 있다.
이를 위해 호남성 상덕시에 위치한 대학교에 재학 중인 예술계열 대학생 747명을 대상으로 데이터를 수집하고 구조방정식모델을 검증하였다. 구체적으로 선행연구를 바탕으로 창업교육, 창의력, 창업효능감, 창업의도 간에 연구모델을 구축하였고, 7가지 경로가 유의미한 예측효과가 있는지를 실증하고자 하였다.
연구결과를 살펴보면, 구조방정식모델의 매개효과를 검증한 결과, 창의력, 창업효능감이 예술계열 대학생들의 창업의도에 유의미한 매개효과를 가지는 것으로 나타났다. 다음으로 창업교육의 영향력을 분석한 결과, 창의력과 창업효능감을 증진하는 고등교육에서의 창업교육은 다차원적인 측면에서 유의미한 효과가 있음이 입증되었다.
본 연구는 대학에서 제공하는 창업교육이 예술계열 대학생들의 창업의도에 미치는 영향에 관한 실증적 근거를 제공했다. 따라서 본 연구결과를 통해 대학은 창업교육의 과정과 평가체계를 보완하고 창업의 기회를 확대할 수 있는 지원을 강화할 것을 제안하였다. 세부적으로 대학은 학생들의 창의력과 창업효능감의 육성 방안을 모색해야 할 것이다. 그리고 체계적이고 다원화된 대학 창업교육을 개발하여 예술계열 대학생들이 실효성 있는 창업역량을 갖춤으로써, 창의적 인재로 거듭날 수 있도록 지원해야 할 것이다.

목차 (Table of Contents)

• Ⅰ. Introduction 1
• 1. Necessity and Purpose of the Research 1
• 2. Research Questions 10
• II. Literature Review 12
• 1. Entrepreneurial Theory 12
• 2. Theory of Planned Behavior 29
• 3. Creativity Theory 36
• 4. Self-Efficacy Theory 49
• 5. University Students Majoring in Arts 58
• 6. Relationship between Variables 63
• 7. Research Model 83
• Ⅲ. Research Method 88
• 1. Participants 88
• 2. Measurements 89
• 3. Procedures 100
• Ⅳ. Results 102
• 1. Descriptive Statistics and Correlations 102
• 2. Test of Measurement Model 107
• 3. Test of Structural Model 113
• V. Discussion and Conclusion 121
• 1. Discussion 121
• 2. Conclusions and Implications 132
• 3. Limitations 140
• References 143
• Appendices 197
• Abstract 209

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