포스트코로나 시대 관광 노스탤지어와 보복여행 욕구가 해외여행의도에 미치는 영향－ETPB모델을 중심으로 = Effect of Tourism Nostalgia and Revenge Travel Desire on Overseas Travel Intention in the Post COVID-19 Era: Focusing on the ETPB Model

다국어 초록 (Multilingual Abstract)

The purpose of this study was to establish and validate an extended theory of planned behavior model with tourism nostalgia and revenge travel desire as antecedents to effectively explain tourist consumption behavior in the post-COVID19 era. The research was conducted through a survey of domestic adult consumers, and after excluding inappropriate data, a total of 331 samples were used for empirical analysis. The results are as follows. First, tourism nostalgia had a positive effect on revenge travel desire. Second, tourism nostalgia and revenge travel desire had a positive effect on attitudes towards overseas travel. Third, in verifying the relationship between variables in the theory of planned behavior, it was found that attitudes, subjective norms, and perceived behavioral control had a positive effect on overseas travel intention. Fourth, as a result of verifying the indirect effect of the research model, it was found that tourism nostalgia had a positive effect on overseas travel intention through revenge travel desire and attitude, and revenge travel desire through attitude. Based on the research results, strategic implications were presented by utilizing consumers' tourism nostalgia and revenge travel desires in the post-COVID19 era.

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