마케팅 機能에 관한 分析的 硏究(序說) = An Analytical Approach on Marketing Function -Especially Relating with the Business Objective-
저자
발행기관
서울대학교 경제연구소(INSTITUTE OF ECONOMIC RESEARCH SEOUL NATIONAL UNIVERSITY)
학술지명
권호사항
발행연도
1966
작성언어
-KDC
320
자료형태
학술저널
수록면
13-63(51쪽)
제공처
소장기관
1. Preface
The functional approach of marketing had been adopted prevailingly in the earliest study of marketing, while the system and classification of these functions are seemingly not escaped from the realm of ambiguity and disorder. The proper reason why marketing students could not develop the widely approved coherent system on marketing function, was solely depending upon the lack of complete recongnition of the nature of these heterogeneous and inconsistent group of activities. Since marketing functions are the activities performed by a business enterprise in order to get a creative adaptation to its changing environment, it usually tends to be differentiated according to its environmental characteristics, because it has a feature of controllable means of the business enterprise.
On a common sense in economic history, it is a fact that the business enterprise has been emerged in economic society since capitalistic mode of production prevailed. Therefore, it is natural that the assumption on business enterprise hat is designed to make a profit, are generally approved by marketing student is a basic concept. And thus most of students are considering that the business enterprise has a only one profit-seeking objective.
When we start on studying the marketing function, hence, we could not deny he influnce of this pseudo-economic theorem which usually hammers our frame f logical reasoning. Therefore, I dare to try to reflect the meaning of this pseu-o-economic theorem in order to get rid of these boundaries of thinking frame.
In this sense, this article intends to analyze the marketing functions with the eaviest emphasis on the interrelation between these functions and objective of usiness enterprise.
II. What is Business Enterprise
As a preliminary process of studying the marketing functions, it is necessary to work out for new concept-buliding of the business enterprise, since that is a component of whole function of business enterprise. The conceptual work for business enterprise must start with realtion to the essence of economy. Because enterprise is an organ of economic society in a social sense, as well as an economic existence for profit-making in an individual sense. Hence it enjoys the dual existence in this economic society; the social one, as a producing institution of the want-satifying materials, that is, products, and the individual one, as a profit-seeking organization for the entrepreneur (it might be well to include the manager and employee under the system of absentee ownership.)
The essence of the both economies just above mentioned are consisted of the phenomena or activities of acquiring and utilizing the want-satisfying materials for the satisfaction of the want of haman beings. Here, we could recognize that there are two main subfunctions of economies, the one is an acquirement of goods and, the other, utilization of goods, that is, production and consumption. At the earliest ancient days, these two subfuctions were integrated into the single economic subject. This means that there would be no such fact as the segregation of producer and consumer was materialized. This system is usually referred as self-want-satisfying-economy.
When human beings, however, could not satisfy sufficiently their own want with their produces, they learned the advantage of specialzation and exchange of the products. Thus, the division of labor, in a social sense, has segregated the single economic subject to specialized economic subjects, that is a producer and a consumer.
As a natural consequence of the preceding reasoning, I dare to define that the business enteprise is an economic institution having dual existence, and is formed through the process of simultaneous, but double formation, namely, both in social and individal.
The one is the social formation of business enterprise in an abstractive way. It will be formed when entrepreneur bears the function of social production (for others, not for himse
서지정보 내보내기(Export)
닫기소장기관 정보
닫기권호소장정보
닫기오류접수
닫기오류 접수 확인
닫기음성서비스 신청
닫기음성서비스 신청 확인
닫기이용약관
닫기학술연구정보서비스 이용약관 (2017년 1월 1일 ~ 현재 적용)
학술연구정보서비스(이하 RISS)는 정보주체의 자유와 권리 보호를 위해 「개인정보 보호법」 및 관계 법령이 정한 바를 준수하여, 적법하게 개인정보를 처리하고 안전하게 관리하고 있습니다. 이에 「개인정보 보호법」 제30조에 따라 정보주체에게 개인정보 처리에 관한 절차 및 기준을 안내하고, 이와 관련한 고충을 신속하고 원활하게 처리할 수 있도록 하기 위하여 다음과 같이 개인정보 처리방침을 수립·공개합니다.
주요 개인정보 처리 표시(라벨링)
목 차
3년
또는 회원탈퇴시까지5년
(「전자상거래 등에서의 소비자보호에 관한3년
(「전자상거래 등에서의 소비자보호에 관한2년
이상(개인정보보호위원회 : 개인정보의 안전성 확보조치 기준)개인정보파일의 명칭 | 운영근거 / 처리목적 | 개인정보파일에 기록되는 개인정보의 항목 | 보유기간 | |
---|---|---|---|---|
학술연구정보서비스 이용자 가입정보 파일 | 한국교육학술정보원법 | 필수 | ID, 비밀번호, 성명, 생년월일, 신분(직업구분), 이메일, 소속분야, 웹진메일 수신동의 여부 | 3년 또는 탈퇴시 |
선택 | 소속기관명, 소속도서관명, 학과/부서명, 학번/직원번호, 휴대전화, 주소 |
구분 | 담당자 | 연락처 |
---|---|---|
KERIS 개인정보 보호책임자 | 정보보호본부 김태우 | - 이메일 : lsy@keris.or.kr - 전화번호 : 053-714-0439 - 팩스번호 : 053-714-0195 |
KERIS 개인정보 보호담당자 | 개인정보보호부 이상엽 | |
RISS 개인정보 보호책임자 | 대학학술본부 장금연 | - 이메일 : giltizen@keris.or.kr - 전화번호 : 053-714-0149 - 팩스번호 : 053-714-0194 |
RISS 개인정보 보호담당자 | 학술진흥부 길원진 |
자동로그아웃 안내
닫기인증오류 안내
닫기귀하께서는 휴면계정 전환 후 1년동안 회원정보 수집 및 이용에 대한
재동의를 하지 않으신 관계로 개인정보가 삭제되었습니다.
(참조 : RISS 이용약관 및 개인정보처리방침)
신규회원으로 가입하여 이용 부탁 드리며, 추가 문의는 고객센터로 연락 바랍니다.
- 기존 아이디 재사용 불가
휴면계정 안내
RISS는 [표준개인정보 보호지침]에 따라 2년을 주기로 개인정보 수집·이용에 관하여 (재)동의를 받고 있으며, (재)동의를 하지 않을 경우, 휴면계정으로 전환됩니다.
(※ 휴면계정은 원문이용 및 복사/대출 서비스를 이용할 수 없습니다.)
휴면계정으로 전환된 후 1년간 회원정보 수집·이용에 대한 재동의를 하지 않을 경우, RISS에서 자동탈퇴 및 개인정보가 삭제처리 됩니다.
고객센터 1599-3122
ARS번호+1번(회원가입 및 정보수정)