Financial Times mastering marketing : the complete MBA companion in marketing
저자
Dickson, Tim ; Insead ; J.L. Kellogg Graduate School of Management ; London Business School ; Wharton School
발행사항
London: Pearson Education, 1999
발행연도
1999
작성언어
영어
주제어
DDC
658.8 판사항(21)
ISBN
0273642235
0273642227 (pbk.)
자료형태
단행본(다권본)
발행국(도시)
영국
서명/저자사항
Financial Times mastering marketing: the complete MBA companion in marketing / [executive editor, Tim Dickson]
형태사항
ix, 342 p.: ill.; 26 cm.
총서사항
Financial Times mastering series FT mastering series Financial Times mastering series(Pearson Education)
일반주기명
"In association with Insead, Kellogg, London Business School, Wharton."
Publisher on spine: FT Prentice Hall.
Includes bibliographical references and index.
소장기관