천태 청년 포교활성화를 위한 마케팅전략과 방안에 관한 연구 = A study on development of propagandism in CHENTAE JONG and research on marketing strategy

다국어 초록 (Multilingual Abstract)

This paper study about a method for extension and activity of youth buddhists in Buddhism. how foundation of religion should be promote an alternation research and make a diagnosis of problems. I want to research How It will be promote of some important role method of their "I would like to accept of management technique, marketing strategy, planning and it needs establishment in changing environment in future. So I would like to plan and think about change of buddhists in our country which has impacted from society, culture, policy, legal aspects, Recently people don't want to believe about many things raising in their societies. They also impact in religion and all spread around ones.
The Buddhist population is about 20,000,000 who is about 35% over the age of 50-year-old, on the other hand, the under the age of 9 years old, religious life for the start of the year is relatively weak, if The Buddhist compared to other religions. In principle the concept of market management and marketing from the point of Buddhist view that look at the core of the marketing strategy, and STP has materialized in this 4P.
So I concern in these problems. I want to suggest and solve about their problems. for have believe in religion, First: The Foundation religion should be know for extend religious man what want to do youth religious. Second, should be fit and put together continuation and integration of internal and external clients. Just now religion foundation must need prepare for support them and will make properly program for one person to one person. Third, now day, Buddhism must be guide some ways and is now more than a simple content should be beyond. and Religion to lead a world must become that the center religion should be longer term mind than short-term one in the future.