수출입화주와 국제물적운송인의 파트너쉽에 관한 연구 = A Study on the Partnership of Trading Company and International Physical Distribution Carrier

국문 초록 (Abstract)

본 연구는 국제물적운송인과 수출입화주들간에 전자공간에서 운송계약을 중심으로 하는 파트너쉽에 대하여 연구하였다. 이를 위하여 마케팅과 유통관련 기존연구들에 근거하여 정보교환·조직규모·서비스제공능력·신뢰·파트너쉽에 대한 연구모형을 구축하고 가설을 설정한 후 수출입화주들을 대상으로 실증조사를 통하여 가설을 검증하였다. 분석결과 전자상거래에서 가장 중요한 요인인 신뢰는 파트너쉽에 영향을 직접적인 영향을 미치며, 정보교환, 조직규모, 서비스제공능력은 신뢰에 영향을 미치고 있었다. 그리고 간접적으로 정보교환, 조직규모, 서비스제공능력도 파트너쉽에 영향을 미치는 것으로 분석되었다.

다국어 초록 (Multilingual Abstract)

By entering into a partnership agreement, both companies can gain significantly. The carrier firms can invest in systems and equipments, the trading companies can confine specific business to serve a growing and unique market trend. This partnership oriented relationships that form the focus of this research.
So this paper is to examine the effects of information providing, organization size, the ability of service provided, trust and a partnership in between trading company and international physical carrier. On the basis of above research object, analysis of the data was performed on 114 sampling company selected in the electric and electronic industry. And reliability test, factor analysis, risrel analysis was used to test the structural relationships among these influencing factors.
The results of empirical test reveal following conclusions.
hypothesis 1 in information providing, hypothesis 2 in organization size, hypothesis 3 in the ability of service provided influencing trust was statistically significant relationships at the 0.01 level. And hypothesis 4 between trust and partnership also significant relationships same level.
Finally The trust is becoming important issue over electronic space today have directly influence on partnership between parties concerned. Additionally, information exchange, organization size, the ability of service provided have indirectly influence on partnership.