한국 국가경쟁력 제고를 위한 Brand launching 연구 : DDfTF(Digital Design for Textile Fashion)을 중심으로 = Research on "Brand launching" for the purposes of strengthening the national competitiveness of Korea in the globalized era : focusing on the DDfTP (Digital Design for Textile Fashion)

다국어 초록 (Multilingual Abstract)

The textile industry of Korea has been rapidly developed for the past 40 years. Despite of its rapid growth, it stands on a downhill today as the industry is in identity crisis. This is the consequences of running towards manufacturing and other parts of the industry therefore neglecting the development and significance of "design" sector within the textile industry.
In terms of technologies and competitiveness in quality within the international market, European countries such as Italy, France and Japan in Asia are far more advanced than Korea. On the other hands, many Southeast Asian countries and China are overtaking Korean textile industry in terms of competitiveness in price. Hence today, there is the dilemma of taking "high roads" of technologies and design or "low road" of adjusted lower price. In the given dilemma, Korea should take the "high road," upbringing the technology and design.
The main focus of the thesis is "Brand launching." Designing products and further launching it as a brand to enhance competitiveness of Korean textile industry in the global market: this would also contribute to building a new image to Korea’s textile design and industry: formally Korea carries the negative image of "products with imitated designs especially in fashions and accessories" Hence the objective with the "Brand launching" is making attempts to regain the declined international credibility of the industry through launching a brand with creative and original Korean design. This is the given task for the current generation, which is to be carried on with next generation. The redeemed international level of national creditability, the afresh image of Korean textile industry would leave leverage on sectors other than just the textile industry: the redeemed national creditability of the textile industry would also reflect the general creditability of the country as a whole. Accordingly the purpose of the thesis is to put the image of the nation forward to improve negatively perceived credibility; the suggested "new spirit" of the thesis, leading to such redeemed creditability, would once more revive the national economy and brighten the future of Korea.
The innovative idea of a new brand launching would be a large scaled project hence could also be very costly. However, this is the best way to launch the unique identity of Korea, Korean design, on a "new spirit."In the given proposal thesis I stress out that anew "creative spirit" with legal mind will be the motivation force for Brand launching. Yet again the logic is that "new power of new spirit" leads to Brand launching thus one should not be hesitating the project at any cost and effort. The thesis also strongly assert that outcomes of challenges and innovations done through all technology lies in the unique and distinct design of high-value added, which is born through the "creative spirit" of identity.
Firmly implementing the attitudes of "no products with imitated designs," designs that will represent Korean identity should reborn under the new paradigm of "a new spirit." The Korean textile industry would mature and with its own design it would be able compete on the "high road" of the global market: finally clearing its previous image as "a land of products with imitated designs." Moreover such an image change may positively reflect on the general image of Korea including various sectors such as politics, economics, social and culture: this all together is a good chance to put Korea running on the "high-roads"
"Destructive Creation"refers to destruction of creativity and "a new spirit," which serves as true fundamental thoughts for the Brand launching. The thesis concludes with the innovative contents that how people should realize that quality of life is determined by the spiritual happiness.
The two required elements for a true "Innovation policy" are "will to recognize" and business of "Legal mind." Combination of these two factors brings true innovative spirit and only this kind of innovative mind would brighten the future of Korean textile industry. Consequently the innovative spirit and future should also apply to other sectors such as arts and society, economics and science after careful consideration of "will to recognize" and "Legal mind" at different angles.
In conclusion, the primary objective of the business proposal is to examine the current statues of Korean textile industry, filled with products of imitated design. Then further proposing a Brand launching as a mean to create the unique Korean identity, design, to recover its declined image and refinement: the will power to do so is the future power and hope for the Korean culture and economy.

Key Word : Brand launching, 새 정신, 새 힘, 창의, DTP(Digital Textile Printing), DTD(Digital Textile Design), DD(Digital Design), Recreation