빅데이터 텍스트마이닝을 활용한 도시재생 사업의 효과 분석 - 목원동 선도지역을 사례로 - = An Analysis of the Effectiveness of Urban Regeneration Project Using Big Data Text Mining - A Case Study of Mokwon-dong Leading Area -

국문 초록 (Abstract)

본 연구는 지방 중소도시의 도시재생 사업이 지역사회에 미친 변화를 정량적 및 정성적으로 분석하여 영향을 살펴보고 효과를 분석하는 것을 목표로 수행하였다. 특히, 정성적 분석에서는 사회관계망 서비스(SNS)의 빅데이터를 활용하여 도시재생 사업 시행 후의 변화와 효과를 분석하였다. 전라남도 목포시 목원동 선도지역을 사례로 선정하여 SNS 데이터를 기반으로 한 정성적 분석과 함께 기존의 정량적 지표 분석을 통해 사회적, 경제적, 물리적 변화를 종합적으로 검토하였다. 연구결과, 도시재생사업 완료시점인 2017년 이후 목원동에 대한 언급량과 긍정적 감성 평가가 크게 증가하였고, 연관어 분석에서는 도시재생 사업의 세부 사업과 목표와 관련된 연관어들이 상위에 도출되었다. 정량적 분석에서는 상주인구 감소율의 둔화, 지가 변동률 및 상가 임대료 상승 등 경제적 지표의 호전을 확인할 수 있었다. 이러한 결과는 목원동 선도지역의 도시재생사업이 긍정적인 효과를 시사하는 것으로 분석된다. 본 연구는 SNS 빅데이터를 활용한 정성적 분석과 정량적 데이터의 분석을 통해 도시재생의 효과를 다각도로 평가하였으며, 이를 통해 향후 도시재생 정책 수립에 유용한 시사점을 제공할 수 있을 것이다.

다국어 초록 (Multilingual Abstract)

This study aims to analyze the impact of urban regeneration projects on local communities in small and medium-sized cities through both quantitative and qualitative methods. Specifically, the qualitative analysis utilizes big data from social networking services (SNS) to evaluate the changes and effects following the implementation of the urban regeneration project. The study focuses on Mokwon-dong, Mokpo, Jeollanam-do, as a case study, conducting a comprehensive review of social, economic, and physical changes through qualitative analysis based on SNS data as well as traditional quantitative indicators. The results reveal that after the completion of the urban regeneration project in 2017, there was a significant increase in the volume of mentions and positive sentiment towards Mokwon-dong. Additionally, the analysis of related words showed that the keywords related to the specific projects and objectives of the urban regeneration initiative appeared prominently. The quantitative analysis identified improvements in economic indicators, such as a deceleration in the population decline, and increases in land price change rates and commercial rent. These findings suggest that the urban regeneration project in Mokwon-dong had positive effects. This study evaluates the effectiveness of urban regeneration through a multifaceted approach, combining qualitative analysis using SNS big data with quantitative data analysis. The results offer valuable insights for the formulation of future urban regeneration policies.

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