The Evolution of Chinese New Media Research in 1998-2017—An Analysis Based on Science Mapping by CiteSpace

다국어 초록 (Multilingual Abstract)

This paper uses the visual analysis software-CiteSpace to analyze the 2, 076 related papers of “Key words=new media or new medium” in the CSSCI database from 1998 to 2017. It analyzes the research status and research hotspots of new media in China, and predicts the future development trend of new media, and provides reference for new media research and development in China. This research adopts the scientific metrology research methods, mainly including word frequency analysis, co-occurrence analysis, co-citation analysis and clustering analysis. The specific technical method is using CiteSpace to visualize the Science Mapping of paper datas, drawing up the Science Mapping of Chinese new media research from 1998 to 2017. The Science Mapping intuitively shows the law of paper growth, the source of paper, the contribution of authors and the characteristics of institutional distribution of Chinese new media research. It also analyses the research status, research hotspots and research frontiers of new media in China.
There are seven main findings in this paper. First, papers of Chinese new media research increased slowly from 1998 to 2006, and began to flourish in 2007, reaching its peak in 2015. The index curve as a whole showed a straight upward trend, and it will continue to show a thriving development trend in the future. Second, new media research papers are mainly concentrated in news and communication journals, editing & publishing journals and educational comprehensive journals are also published. It has become an important part of the new media research field to study the influence of new media from the perspectives of journalism and communication, library and information science, pedagogy, sociology, art and other disciplines. Third, there are many High-yielding authors on new media research, such as Wang Xiwei, Huang Mingfen, Ji Haiju, Deng Xianglian and Kuang Wenbo. But they are widely distributed and have few cooperative networks. It can form a systematic and highly influential core research. Four, Yu Guoming, Penglan, Chen Lidan, Kuang Wenbo, Guo Qingguang and Ouyang Youquan are High-impact authors and high-cited authors in this field，Yu Guoming is an authoritative expert in new media. Five, the institutions with the highest papers of publications are Communication University of China, Renmin University of China, Fudan University and Jilin University in turn. There is a lack of cooperation and exchanges among institutions, which has not formed a large-scale cooperation network. Six, new media research mainly focuses on media convergence, network public opinion, the Internet, new media art, digital publishing, social media, WeChat, Weibo and other hot spots; media integration is the biggest research hotspot, betweenness centrality=0.62. Last，with the development of media technology, under the background of “Internet +”, “Artificial intelligence”, “Big data”, new media technology innovation, content innovation, government media image reshaping, network comsensus management，and educational information application will become the research frontiers of new media in the future.

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