Using AHP to Priotiry Factors Selection of Overseas Expansion

국문 초록 (Abstract)

최근 Global 시대의 가속화는 유통산업 (Retail Industry)의 해외진출을 촉진하는 동력원으로 사용되고 있다. 현대 유통 산업의 패러다임은 Local Retail Market에서 Globalization 구조로 재편되어 가고 있다. 특히, 유통산업의 지속성장을 위한 해외 진출 타딩성 검토는 새로운 성장 모델로서 사업 전략 수립에 결정적 역할을 하게 된다. 본 연구에 적용한 AHP (Analytic Hierarchy Process)인공지능방법론은 다기준의사결정 (MCDM:Multi-criteria Decision Making)중 하나로서 해외 유통시장 진출의사 여부를 정할 시 다양한 정성적 변수들간 쌍대 비교를 통해 최선호 중요 요소 (Factor)를 찾을 수 있는 모델이다. 특히 현금흐름 중심에 의한 재무적 접근에 의한 정량적 사업타당성 분석이 아닌, Non–numeric 정성 요인들에 대한 과정별 의사 결정 중요 우선순위를 제시하는데 가장 적합한 모델이다. 또한, 해외진출의사결정을 단계별로 나누어 사업기획과정, 현지진출과정, 그리고 사업운영·확산과정별 Criteria(기준)과 Factor(요소)들을 서로 비교함으로써 해외유통시장 진출 시 가장 중요한 과정순위와 과정별 중요 선호 요소들의 순위를 제시 하였다.

다국어 초록 (Multilingual Abstract)

Recently, the acceleration in the era of globalization is being utilized as motive power for facilitation of advancement of Retail Industry into overseas market. Paradigm of Retail Industry in the present time is being reorganized from Local Retail Market to Globalization structure. In particular, feasibility study for advancement into overseas market for continued growth of the Retail Industry, as new growth model, plays decisive role in establishment of business strategy. Analytic Hierarchy Process (AHP) Artificial Intelligence Methodology, which is one of Multi-Criteria Decision Makings (MCDM), applied in this research is a model through which most preferred important factor can be found through pair-wise comparison between diverse ranges of qualitative variables when determining whether to advance into retail market in overseas country. In particular, it is the most appropriate model in presenting order of important priority in decision-making for each process on non-numeric qualitative factors, rather than quantitative feasibility analysis based on cash-flow centered financial approach. In addition, I presented order of the most important processes and important preferential factors for each process at the time of advancement into overseas retail market by comparing Criteria and Factors of each stage of business planning, advancement into the local market and business management/expansion by dividing decision-making for advancement into overseas market into stages.

목차 (Table of Contents)

• Abstract
• Introduction
• II. Research Background
• 1. MCDM(Multi-Rriteria Decision Making)
• 2. AHP(Analytic Hierarchy Process)
• 3. Korea retail industry
• III. Proposed Model
• 1. Data Collection
• 2. Construction of AHP
• IV. Empirical Study Results
• V. Conclusion
• Reference