헤더윅 스튜디오 사례로 본 건축 표상성의 신경미학적 분석 = A Neuroaesthetic Analysis of Architectural Representation Through the Case of Heatherwick Studio

국문 초록 (Abstract)

현대 건축은 형식적 미학을 넘어 사용자 경험과 감각적 반응을 강조한다. 본 연구는 건축 형태가 신경 시각 처리 및 진화 심리학적 의미와 연결되는 방식을 분석하며, 신경유창성과 의미 유창성 개념을 활용해 미적 선호와 건축 패러다임 변화를 설명한다. 근대 건축은 조형의 단순성으로, 이후 파라메트릭 건축은 질서 부여로 신경 효율성을 높여 호감을 유도했다. 비조형적 가치, 즉 표상의미 표현 방식을 헤더윅 스튜디오의 사례로 분석했다. 이를 통해 현대 건축이 감각적 경험과 환경적 요소를 활용하여 사용자와 정서적 연결 형성 방법을 고찰한다.

다국어 초록 (Multilingual Abstract)

Contemporary architectural design has moved beyond formal aesthetics to focus more on user experience and sensory engagement. This studyexplores the neuroaesthetic and evolutionary psychological foundations of architectural form, examining how aesthetic perception relates tovisual processing and symbolic meaning. Using the concepts of Neural Fluency and Semantic Fluency, the research analyzes aestheticpreferences in architecture and the neuropsychological mechanisms behind shifts in design paradigms. It begins with the modernist era,highlighting how rectilinear and symmetrical forms enhance visual clarity. It then transitions to the digital design era, where complex,shape-based structures stimulate the magnocellular and koniocellular pathways, deepening sensory immersion. This progression reflects abroader shift toward feedback-driven design that reduces cognitive load while enhancing conceptual impact. A case study of HeatherwickStudio’s major works, such as Rolling Bridge, Bund Finance Center, Seed Cathedral, Vessel, and Little Island, illustrates how form canconvey meaning and promote embodied interaction. Findings suggest that contemporary architecture balances visual simplicity with neuralefficiency while enriching symbolic depth, leading to stronger emotional connections. The study ultimately proposes a framework forunderstanding non-formal aesthetic values in architecture. By integrating neuroscience and evolutionary psychology, it offers new perspectiveson designing spaces that are emotionally resonant and human-centered, guiding future design practices.