韓·中農産物 마아케팅의 比較 分析에 關한 硏究 = The Study on the Comparative Analysis of Farm Products Marketing in Korea and Taiwan
저자
발행기관
학술지명
권호사항
발행연도
1979
작성언어
Korean
KDC
040.000
자료형태
학술저널
수록면
541-599(59쪽)
제공처
소장기관
The main purpose of this study aims at the establishment of efficient marketing strategy mode, through the functional and sectional comparison and analysis of agricultural marketing in Korea and Taiwan, by finding out problems of agricultural marketing in Korea.
Our facing request is that farmers income can be incresed by the rationalization and efficiency of agricultural market activity through marketing modernization, furthermoer, it is presented as very important task for the balanced development of production, consumption adn distribution of national economy.
In order to solve these immediate problems in effeicincy, the following purposes to be analyzed are set up.
(1) Consumers' demand must be efficiently reflected on production with empirical study of price relation by which is made the change in structure of consumption and expenditure and in consumption pattern being backed up by economic growth.
(2) To find out price fluctuation factors of agricultrual products in marketing bottlenecks through analyzing agricultural price and marketing channels on the lines of distribution.
(3) Agricultural products must be distributed with minimum marketing costs and to stabilize sharp fluctuation of agricultural price by the innivation of marketing organization and channels.
(4) For the purpose of finding out what structures in marketing margins are main factors of the fluctuation of agricultural price by calculating costa and profits of marketing to each marketing channels.
So as to methodology for achieving these purposes.
Materials was collected and analyzed mainly by descriptive study methodology on the basis of these theoretical approaches.
Through these approaches, the following facts were found out.
(1) The component ratio of non-governmental consumptiona and expenditures against GNP shows a decline tendency everey year.
(Korea adn Taiwan are the almost same)
(2) In view of the fact that the highest component ratio in non-governmental expenditures is food expenditures and that the annual varibles rates shows a decressing tendence gradually. We can infer that Korean standard of living is raised bacing up income increase and cultrual expenditures are increased. In expenditures items of urban household, food expenditures hold the first place and theses food expenditures shows a decreasing tendency. It is conjectured that such result is phenomenon approaching growing shift which has been revealed in the process of Korean economy's groowth forming standard of living to the level of developed countries.
(3) It was found that manupulation distribution of main farm products has caused a sharp flucturation of price. Especially, the fact that the rise rate of agricultural price is higher than the total wholesale price index is directly linked with gain and loss of producers and consumers.
In view of the result that go with marketing bottlenecks, the agricultural price index has continually been higher than the wholesale price index and Korea's rising rate is higher than that of Taiwan. It was analyzed out that the agricultural price index is higher than the total price index on the other hand, the receiving price rising rate of farm is far low and the purchasing price of farm is higher than the receiving price of farm. Although the agricutural wholesale price index of Taiwan is lower than that of Korea, it is higher than the total price index, adnalso higher tha the reciving price rising rate, and then Koea's agricultural price was a main cause to rise price levels, but it was not beneficial to producers.
(4) Total margins may be composed of marketing costs and profits, and it is found out that profits form much weight tha marketing costs.
(5) Analysing these margins and marketing costs to each markeing channel, the margins ratio of main agricultural products in marketing margins shows it component weight: terminal stage: the firsrt piace, transit market; the second, assembly market, the third. In other words, retail organizations which are terminal market show the highest rate of margins. The fact that the margins and costs of the first stage of marketing is higher than the last stage, pesents premodern regail organizaitons.
Since the agricultural price differences were in a state of encroachment of high marketing margins rate and the weight of profits was higher than cost in margins rate. We can infer that differences and fluctuations of agricultural prices are due to the considerable profit margins fo terminal organizaitons.
It is suggested for the improvement of agricultural marketing system in Korea as follows, on the basis of calculated results between Korea and Taiwan.
(1) It is requested to be converted from the increment policy of yield volume into marketing policy of price orientation as a fundamental measure for the modernization of agricultural marketing.
(2) By keeping the fresh of agricultural products through the adoption of cold chain system, the commercialization of agricultural products must be reconsidered and the demand for agricultural products must be created by the enhancement of processesing technique for eatables.
(3) A reasonable price of agricultural products must be arranged to each marketing channels by calculating margins of markeitng channels, marketing costs and profits.
서지정보 내보내기(Export)
닫기소장기관 정보
닫기권호소장정보
닫기오류접수
닫기오류 접수 확인
닫기음성서비스 신청
닫기음성서비스 신청 확인
닫기이용약관
닫기학술연구정보서비스 이용약관 (2017년 1월 1일 ~ 현재 적용)
학술연구정보서비스(이하 RISS)는 정보주체의 자유와 권리 보호를 위해 「개인정보 보호법」 및 관계 법령이 정한 바를 준수하여, 적법하게 개인정보를 처리하고 안전하게 관리하고 있습니다. 이에 「개인정보 보호법」 제30조에 따라 정보주체에게 개인정보 처리에 관한 절차 및 기준을 안내하고, 이와 관련한 고충을 신속하고 원활하게 처리할 수 있도록 하기 위하여 다음과 같이 개인정보 처리방침을 수립·공개합니다.
주요 개인정보 처리 표시(라벨링)
목 차
3년
또는 회원탈퇴시까지5년
(「전자상거래 등에서의 소비자보호에 관한3년
(「전자상거래 등에서의 소비자보호에 관한2년
이상(개인정보보호위원회 : 개인정보의 안전성 확보조치 기준)개인정보파일의 명칭 | 운영근거 / 처리목적 | 개인정보파일에 기록되는 개인정보의 항목 | 보유기간 | |
---|---|---|---|---|
학술연구정보서비스 이용자 가입정보 파일 | 한국교육학술정보원법 | 필수 | ID, 비밀번호, 성명, 생년월일, 신분(직업구분), 이메일, 소속분야, 웹진메일 수신동의 여부 | 3년 또는 탈퇴시 |
선택 | 소속기관명, 소속도서관명, 학과/부서명, 학번/직원번호, 휴대전화, 주소 |
구분 | 담당자 | 연락처 |
---|---|---|
KERIS 개인정보 보호책임자 | 정보보호본부 김태우 | - 이메일 : lsy@keris.or.kr - 전화번호 : 053-714-0439 - 팩스번호 : 053-714-0195 |
KERIS 개인정보 보호담당자 | 개인정보보호부 이상엽 | |
RISS 개인정보 보호책임자 | 대학학술본부 장금연 | - 이메일 : giltizen@keris.or.kr - 전화번호 : 053-714-0149 - 팩스번호 : 053-714-0194 |
RISS 개인정보 보호담당자 | 학술진흥부 길원진 |
자동로그아웃 안내
닫기인증오류 안내
닫기귀하께서는 휴면계정 전환 후 1년동안 회원정보 수집 및 이용에 대한
재동의를 하지 않으신 관계로 개인정보가 삭제되었습니다.
(참조 : RISS 이용약관 및 개인정보처리방침)
신규회원으로 가입하여 이용 부탁 드리며, 추가 문의는 고객센터로 연락 바랍니다.
- 기존 아이디 재사용 불가
휴면계정 안내
RISS는 [표준개인정보 보호지침]에 따라 2년을 주기로 개인정보 수집·이용에 관하여 (재)동의를 받고 있으며, (재)동의를 하지 않을 경우, 휴면계정으로 전환됩니다.
(※ 휴면계정은 원문이용 및 복사/대출 서비스를 이용할 수 없습니다.)
휴면계정으로 전환된 후 1년간 회원정보 수집·이용에 대한 재동의를 하지 않을 경우, RISS에서 자동탈퇴 및 개인정보가 삭제처리 됩니다.
고객센터 1599-3122
ARS번호+1번(회원가입 및 정보수정)