중국 신화 IP를 활용한 3D 애니메이션의 캐릭터 개발 전략 연구 ╶ <나타지마동강세>(2019)를 중심으로╶ = A Study on Character Development Strategy for 3D Animation Using Chinese Mythology IP ╶ Focusing on the Animation <Ne Zha: Birth of the Demon Child>(2019)╶

국문 초록 (Abstract)

『나타지마동강세』는 중국의 인기있는 신화 IP 중 하나인 나타를 원작으로 한 최초의 3D 애니메이션으로 큰 성공을 거두며 중국의 3D 애니메이션 시장에 희망을 주었다. 본 연구는 기존의 나타 IP를 원작으로 한 애니메이션 캐릭터와 『나타지마동강세』의 캐릭터 개발 과정을 비교 분석하여 이를 토대로 현대 애니메이션 제작 과정에서 중국 신화 IP를 어떻게 활용할 것인지 파악하는 것을 목적으로 한다. 연구 결과, 『나타지마동강세』의 나타 캐릭터는 전통적인 특징을 그대로 유지하면서 현대화를 통해 캐릭터에게 새로운 생명력을 부여했다. 둘째, 디즈니의 캐릭터 디자인 전략을 차용하고 3D 그래픽 기술을 적극 활용하여 세부 디테일을 강화하여 전통적인 캐릭터 이미지에서 탈피했다. 셋째, 전통적인 캐릭터를 현대적인 사회적 배경에 맞게 각색하여 관객에게 강렬한 몰입감을 선사했다. 본 연구가 전통 신화 IP 애니메이션을 제작하고자 하는 창작자 및 연구자를 위한 기초자료로서 활용되기를 기대한다.

다국어 초록 (Multilingual Abstract)

『Ne Zha: Birth of the Demon Child』 is the first 3D animation based on the popular Chinese mythological IP, Ne Zha, and has achieved great success, giving hope to China's 3D animation market. This study aims to compare and analyze the character development process of the animation character based on the existing Ne Zha IP with the characters in 『Ne Zha: Birth of the Demon Child』 to understand how to utilize Chinese mythological IP in modern animation production. The research results show that the character of Ne Zha in 『Ne Zha: Birth of the Demon Child』 retains traditional features while modernizing to breathe new life into the character. Secondly, by adopting Disney's character design strategies and actively utilizing 3D graphic technology, the character's details were enhanced, breaking away from traditional character images. Thirdly, the traditional character was adapted to fit modern social backgrounds, providing audiences with a strong sense of immersion. It is hoped that this study will serve as a basic reference for creators and researchers who aim to produce animations based on traditional mythological IPs.

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