사회적 지지와 자기효능감이 대인과 미디어 암 커뮤니케이션 의도와 행동에 미치는 영향에 관한 연구

국문 초록 (Abstract)

연구는 사회적 지지와 암 예방 자기효능감이 대인과 미디어 암 커뮤니케이션 의도와 행동에 어떠한 영향을 주는지 경로분석을 통하여 알아보았다. 또한 사회적 지지, 자기효능감, 대인과 미디어 암 커뮤니케이션 의도와 행동에 있어 성별 차이가 있는지 살펴보았다. 연구 결과 여성이 남성보다 사회적 지지를 더 받고 있다고 인식하고 암 예방 행동을 수행할 자기효능감이 높으며 암 커뮤니케이션과 행동도 더 하는 것으로 나타났다. 경로분석결과 사회적 지지를 높게 인식할수록 자기효능감이 높았고 자기효능감을 높게 인식할수록 대인과 미디어 암 커뮤니케이션 의도가 높았다. 사회적 지지는 대인 암 커뮤니케이션 행동에 직접적으로, 그리고 자기효능감을 통하여 간접적으로 영향을 미치는 것으로 나타났다. 또한, 대인과 미디어 암 커뮤니케이션 의도가 높을수록 실제로 대인과 미디어 암 커뮤니케이션 행동을 더 많이 수행하였다. 요약하면, 가족, 친구, 지인과의 커뮤니케이션을 통한 사회적 지지의 강화가 암 예방 행동을 수행할 수 있다는 자기효능감을 높이고 암 커뮤니케이션을 활성화함을 알 수 있다. 이는 사회적 지지를 통해 헬스 커뮤니케이션 대상인 공중이 건강행동에 대한 자신감을 갖고 암 커뮤니케이션을 활성화하는 것이 암 예방에 기여함을 암시한다.

다국어 초록 (Multilingual Abstract)

This research analyzes whether social support and self-efficacystrengthen interpersonal and media cancer communication intention, as well as whether interpersonal and media cancer communication intention influences interpersonal and media cancer communication behavior. In addition, it examines if gender affects the perception of social support, self-efficacy and cancer communication. Results indicate that women perceive more social support, have higher self-efficacy, and show stronger cancer communication intention and more frequent cancer communication behaviors. It is also found that if they have higher levels of social support, they tend to have the stronger self-efficacy perception resulting in stronger interpersonal and media cancer communication intention. Also, the stronger the public's interpersonal and media cancer communication intention, the more active their interpersonal and media cancer communication behavior. In particular, results suggest that social support within interpersonal relationship can improve self-efficacy and make cancer communication more energetic. Due to the fact that social support directly influences on interpersonal cancer communication behavior, it seems vital to help the public, the target of health communication, have more confidence on health behavior and strengthen their support system to initiate health behavior.

목차 (Table of Contents)

• 요약
• 1. 연구배경과 연구목적
• 2. 이론적 배경
• 1) 헬스 커뮤니케이션과 암 커뮤니케이션
• 2) 사회적 지지, 자기효능감, 암 커뮤니케이션 및 건강
• 3. 연구문제와 가설
• 4. 연구방법과 주요 개념 정의
• 1) 연구방법
• 2) 주요개념 정의
• 5. 연구결과와 논의
• 1) 인구통계학적 특성
• 2) <연구문제 1>의 결과
• 3) 연구 가설 검증
• 6. 결론 및 제언
• 참고문헌
• Abstract

참고문헌 (Reference)

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