외탄김융봉회(外滩金融峰会) 마운(马云) 연설 비판적 담화분석 = A Critical Discourse Analysis on Mayun’s Speech at the Bund Summit

다국어 초록 (Multilingual Abstract)

This research examines Mayun’s speech at the Bund Finance Summit 2020 in Shanghai under the theoretical framework of critical discourse analysis. It interprets how his speech employes specific discursive strategies to represent his perspectives. The analysis focuses on three layers of the textual, discourse, and social practices represented through his speech. First, the results of the textual analysis show that his speech follows the persuasive structure providing the evidence with success narratives, the contrastive discursive strategies using not A but B phrases, and the frequent use of metaphors that frames and conceptualizes age, disease, ecosystem, and transportation system as source domains to target and explain the problems with contemporary Chinese finance systems. Second, the findings of the discourse practices reveal intertextuality in that President Xi Jinping’s previous utterances are quoted twice to justify Mayun’s arguments with the help of his authority. The moderator’s introductory remark indicates the purpose of the speech to throw a bomb whereas Mayun denies that. But the two remarks display high correlations between the utterances and maximize the attention grabbing effects for the audiences. Moreover, his past speeches also reveal Mayun’s continuity to dare to speak up against the Chinese government by using the same transportation metaphor and discourse contrastive patterns. Third, social practices of his speech can be explained in terms of the conflicts between President Xi’s faction and Shanghai faction. The vice president, Wang Qishan who contributed to the elimination of the Shanghai faction in the name of anti-corruption eradication campaigns. As a result, Mayun’s speech can be interpreted as the representative collective complaints of the Shanghai faction. In conclusion, despite his speech as a great failure case that led to great economic loss of Ant Group, Mayun’s speech can be regarded as one of the most successful political discourse cases due to continuous reproduction of his ideology via various media worldwide.