영상콘텐츠 산업의 유통구조 개선에 관한 전략연구 = A Case Study on the realities and growth ways of an image contents industry in Korean society
저자
발행사항
부산 : 동명정보대학교 정보대학원, 2005
학위논문사항
학위논문(석사)-- 동명정보대학교 정보대학원 : 신문방송학과 2005. 2
발행연도
2005
작성언어
한국어
주제어
발행국(도시)
부산
형태사항
ii, 47 p. ; 26cm
소장기관
This research gives a significance that make people realize the importance of image contents, achieved by literature investigation, about realities and growth ways of an image contents industry in Korean society, This research senses to apply a basic of researching.
The purpose of this research is grope a trend of Korean culture, an accurate understanding about industry of an image content which creates high additional values, and exact ways to improve the marketing structure for image content.
In this research, there are some points to improve the marketing structure; first, there are some deductions of problems after an observation of content in the market and the industry of a national image content. Second, we have a presentation of growth with basis of the problem of this marketing structure.
The composition of this research is 4 chapters. The first chapter is an introduction, the second chapter is an national industry image contents and the marketing structure, the third chapter is the growth ways of an industry of an image content, and the last chapter is a conclusion.
I establish one issue to grope the improvement of a marketing structure for the industry of an image contents which is a purpose of my research. First, I would like to know what problems the market condition of an industry of an image contents does have. Second, the present condition of a marketing structure and problems. Third, the political task to have a development of an industry of an image contents.
First, it visualizes a necessity of legal of inside and the outside of country and systematical supporting, after a rapid increase of digital contents.
Second, a copyright of digital content problem causes shriveling of an industry of online contents and offline contents. Third, there are not many earning power models for a dotcom that works for an image.
Fourth, there is a damage by remanufacturing of contents that illegally reproduced, and flow. There are some suggestions to solve these problems.
We need to create the several service models those are from a fusion of broadcasting and communication, prevent controlling connection of digital contents and illegal reproduction, andstandardization of expression and retrieval of an information of contents. It is better to have a reinforcement of maintenance of a copyright law for both internal and external of the country, and transparency of flow of digital image contents.
There must be a long-range policy to resolve these kind of problems.
With our economic crisis, enterprisers believe that the image industry has a limitation, and therefore they conservatively intend to have a reduction strategy, but they need to realize that an image industry is a new hopeful industry, and forward to apply for a new opportunity with this.
A development of the image industry, it can't be done in a day, and it needs a continuous investment, and long term policy.
Even if it takes a long time, we need to have these kinds of systems for training the human resource for an image industry and construction of infrastructure
Second, we better to have an activation of an image industry by appeasement of regulation, and system improvement.
A development of an image industry shouldn't directly depend on financial supporting of a government. But it should form with the direction of promoting free competition (it relief of excess industry legislation, and also has an activation of unpublished creation with having a legislation, system and reformation)
We need to have a system construction which operates with a marketing principle, but get away from political consideration about an image industry.
For infrastructure of an image industry(which has a existence of market failure), we better to have a supplementary policy induction.
Third, We need an establishment of an image data depository and DB construction. It is inefficient both in quantity and in quality that each broadcasting station or image manufacturing companies purchase a data, and it costs a lot.
We need to have an activation of 2nd program market to open to the public programs that broadcasting stations, film industries, and image manufacturing companies produce and keep.
In this case , it is possible to reconstruct or remanufacture the work, not only completed work would, but also an pieces of an image data would do it too.
With this counterproposal, we would establish the developing strategy. First thing is a construction of infrastructure for image manufacturing. Second thing is modernization of an image marketing structure. These suggestions would cause an effect which create addition values at domestic market by application of 2nd program. As far we go, It is possible to advance to an international market. Third thing is an extension of an image IT foundation.
With supporting an image content technology, we need to support new technology for manufacturing contents, and security of technology to manufacture constituents for contents. Also, with supporting the basics of an image IT, we should make a plan to bring in IT equipments, financial supporting of funds, and development of standardization for color and sound of digital images.
The last thing is make a legislation to use an outside program at prime time(7 pm to 11 pm), because an outside order manufacturing doesn't have efficiency after an improvement of the regulation system.
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