포장디자인과 브랜드의 상관관계 = A Study on the inter - relation of a Package Design & a Brand

다국어 초록 (Multilingual Abstract)

An enterprise and it`s image created by it`s goods are leading customers toward a tendancy of the purchase by a specific brand, that is caused by the situation of the competition of goods, the change of consumer`s thinking, the diversification of a modern`s life style, and the radical change of international circumstances by continuous technological revolution. In these market surroundings, a brand is passing over the simple function of an indication of goods, now including consumer`s psychological satisfaction and trust, and being recognized as a final value of the enterprise. Researches on competitive goods and production of a characteristic brand must be resolved when we consider our market surroundings, such as invasion of renowned brands from oversea, expansion and growth of competitive brands both in domestic and international. I believe that the establishment of a successful brand image can be fulfilled only by the consistent technological development of enterprises, by the continuous creation of item fashion, and by the perfect quality control and consistent after service. The materials and the variables of a strategy and a decision in every package design are related with the adjustment of marketing elements. These marketing elements are taking a key role in determinating a package desing and a brand. Design strategy and creation effort based on the objective substantial references and reserarchs could be most effective means of sale. Even though mass production and bulk sale contain the overall effectiveness of advertisment of goods, a package design satisfies the conditions of protection, delivery and distribution of goods, moreover the well-represented properly applied strategy in package itself, which you can say a successful package, will be the most crucial catalyzer in a sale of goods. In conclusion, a sale of goods is very depend on the reputaation of a brand or it`s image, which means that a brand or it`s image have to be emphasized in a package design. The fact is that a package is designed by a brand.