도시관광의 현황 및 활성화방안: 전주한옥마을 중심으로 = The Current Status and Task of Promoting Urban tourism: Focused on Jeonju Hanok Village

다국어 초록 (Multilingual Abstract)

The purpose of this study was to propose examining and promoting of city tours in Jeonju Hanok Village. Jeonju city is using primary strategies to revive Jeonju city with korean traditional culture based on Jeonju Hanok Village. Jeonju city is promoting the city tour strategies in relation with cultural amenities, such as cultural heritage tourism, storytelling tourism, and festival and event tourism This is summarized with a study on current status and the task of promoting city tour in Jeonju Hanok Village. Currently, cultural heritage tourism in Jeonju Hanok Village has been in progress of delivering a historical education program using the best-preserved Chosun-dynasty cultural heritage such as Gyeonggi Palace and Omokdae. Cultural heritage tourism in Jeonju Hanok Village needs to be linked with an experience of local culture programs that provide enjoyment. Storytelling tourism in Jeonju Hanok Village still has the task of reconstructing attractive stories and content through investigating the original stories in Jeonju Hanok Village. Even though festival and event tourism has been increased by 22%, the number of tourists from 89 thousand in 2010 to one million fourteen thousand on 2011, Jeonju city should promote the quality of festival and event tourism with the experience of local culture programs and by enhancing consumption programs for tourists. As a result, Jeonju Hanok Village should find overall strategies which can improve the quality of citizen`s life and the self-esteem of Jeonju city as well as boosting it`s image and the economic effects through increasing the number of tourists.

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