상업 스포츠 시설 이용자의 스포츠 소비행동과 의사결정과의 관련성 분석

다국어 초록 (Multilingual Abstract)

The purpose of this study is to compare and examine what benefit sport club user wants to get by participating sport activities and what condition of sport facilities they expect in practicing healthy exercise life. Quesitionnaires containing 29 statements are proved valid by a total of 344 users of a privately sport club in Pusan. Canonical correlation analysis is used to identify the overall structure between the benefit achieved by sport participation and the club choice decision making. The results are as follows; 1) In case of user`s benefit and the club choice decision making, users are interested in their personal growth such as promoting fitness, supplying shortage of exercise, and absorbing in exercise. And especially, parking area and management of full health guidance marked high structure vector value. 2) After the comparison and examination of the relation between item of user`s benefit and the club choice decision making. we found that the results differ significantly in order of the securing lounge, the securing many leaders, and leader`s expert knowledge. 3) User`s benefit achieved by sport participation shows three factors representing dimensions of club user`s sport consumption pattern. These factors confirms that club choice decision making has various effects upon club user`s sport consumption patterns. As mentioned above, this study presents an important problem for the privately sport club to solve how sport club managers satisfy club user`s various consumption needs of sport caused by the change of the sense of value of complicated lifestyle.