태권도원 활성화를 위한 사용자 경험 구조 탐색: 텍스트마이닝의 적용 = Exploring User Experience Structures for Activating Taekwondowon: An Application of Text Mining

국문 초록 (Abstract)

이􏌩연구는􏌩텍스트마이닝􏌩기법을􏌩적용하여􏌩태권도원􏌩방문객􏌩리뷰에􏌩나타난􏌩사용자􏌩경험의􏌩구성􏌩 요소와􏌩구조적􏌩특징을􏌩탐색하는􏌩것을􏌩목적으로􏌩하였다. 태권도원􏌩관련􏌩온라인􏌩리뷰를􏌩분석􏌩대상으로􏌩 선정하여􏌩총􏌩898개의􏌩리뷰를􏌩수집하였고􏌩TF와􏌩TF-IDF, LDA, NetMiner 4.0을􏌩활용하여􏌩분석하였다.
연구결과􏌩첫째, TF-IDF 분석결과􏌩‘최고’가􏌩114.1로􏌩가장􏌩높은􏌩값을􏌩보였고􏌩‘아이’, ‘공연’, ‘태권도’ 순으로􏌩나타났다. 다음􏌩토픽별􏌩비중을􏌩비교한􏌩결과􏌩토픽􏌩수는􏌩5개로􏌩설정했을􏌩때􏌩일관성지수가􏌩 0.483으로􏌩 가장􏌩 높게􏌩 나타났으며􏌩 최적􏌩 토픽􏌩 수는􏌩 5개로􏌩 설정하였다. 둘째, 토픽별􏌩 키워드􏌩 연결중심성􏌩산출결과􏌩토픽􏌩1은􏌩모노레일􏌩0.937, 전망대􏌩0.826, 체험􏌩0.569 순으로􏌩나타났고􏌩토픽􏌩2는􏌩 태권도􏌩0.449, 시설􏌩0.354. 프로그램􏌩0.263 순으로􏌩나타났다. 토픽􏌩3은􏌩태권도􏌩1.713, 공연􏌩1.369, 아이􏌩 0.970 순으로􏌩나타났고􏌩토픽􏌩4는􏌩태권도􏌩0.635, 공연􏌩0.521, 전망대􏌩0.426 순으로􏌩나타났고􏌩토픽􏌩5는􏌩 공연􏌩0.534, 모노레일􏌩0.459, 태권도􏌩0.374 순으로􏌩나타났다. 마지막으로􏌩토픽별􏌩핵심􏌩주제어􏌩도출􏌩 결과􏌩토픽􏌩1은􏌩전망대, 모노레일, 셔틀버스, 카페􏌩등의􏌩키워드로􏌩관광지􏌩내􏌩이동􏌩및􏌩편의시설로􏌩 선정하였고􏌩토픽􏌩2는􏌩프로그램, 세계, 수련􏌩등의􏌩키워드로􏌩글로벌􏌩수련􏌩프로그램􏌩및􏌩환경으로􏌩 선정하였다. 토픽􏌩 3은􏌩 태권도, 공연, 아이􏌩 등의􏌩 키워드로􏌩 태권도􏌩 공연􏌩 및􏌩 체험형􏌩 관광으로􏌩 선정하였고􏌩토픽􏌩4는􏌩최고, 장소, 시간􏌩등의􏌩키워드로􏌩방문객􏌩경험􏌩및􏌩만족으로􏌩선정하였고􏌩토픽􏌩5는􏌩 시범, 경치, 산􏌩등의􏌩키워드로􏌩태권도􏌩시범과􏌩자연환경으로􏌩선정하였다. 이􏌩연구를􏌩통해􏌩태권도원의􏌩 구조적􏌩문제를􏌩파악하여􏌩이용자􏌩관점에서􏌩요구되는􏌩개선􏌩방향을􏌩도출함으로서􏌩향후􏌩태권도원􏌩운영􏌩 및􏌩활성화􏌩전략􏌩마련에􏌩필요한􏌩기초자료를􏌩제공할􏌩수􏌩있을􏌩것이다.

다국어 초록 (Multilingual Abstract)

The purpose of this study was to explore the components and structural characteristics of user experiences reflected in visitor reviews of Taekwondowon by applying text-mining techniques and to derive implications for its activation. Online reviews related to Taekwondowon were selected as the analysis data, and a total of 898 reviews were collected and analyzed using term frequency (TF), term frequency–inverse document frequency (TF-IDF), latent Dirichlet allocation (LDA), and NetMiner 4.0.
The TF-IDF analysis showed that the keyword “best” had the highest value (114.1), followed by “children,” “performance,” and “taekwondo,” and the comparison of topic proportions indicated that a five-topic model demonstrated the highest coherence score (0.483), leading to the selection of five topics as the optimal structure. The results of keyword degree centrality analysis by topic revealed that Topic 1 was characterized by monorail (0.937), observatory (0.826), and experience (0.569), Topic 2 by taekwondo (0.449), facilities (0.354), and programs (0.263), Topic 3 by taekwondo (1.713), performance (1.369), and children (0.970), Topic 4 by taekwondo (0.635), performance (0.521), and observatory (0.426), and Topic 5 by performance (0.534), monorail (0.459), and taekwondo (0.374). Based on the interpretation of core keywords, Topic 1 was identified as mobility and convenience facilities within the tourist site, Topic 2 as global training programs and environments, Topic 3 as taekwondo performances and experiential tourism, Topic 4 as visitor experience and satisfaction, and Topic 5 as taekwondo demonstrations and natural environments. These findings provide foundational data for establishing future operational directions and activation strategies for Taekwondowon by identifying its structural characteristics and improvement needs from a user-centered perspective.