海外代购法律机制研究 - 以消费者权益保护为视角 = Study on the legal mechanism of overseas purchase - From the perspective of the protection of consumers' rights and interests -

다국어 초록 (Multilingual Abstract)

The advent of the Internet era has led to the birth and development of numerous emerging industries, and online shopping has gained new opportunities for development in this wave. At the same time, along with the economic globalization and trade globalization, the consumer has far not satisfied with the domestic consumer market, homes will be able to experience high-quality foreign products and services has become the ultimate international public consumption, so the overseas purchase industry came into being. At the same time, along with the economic globalization and trade globalization, the consumer has far not satisfied with the domestic consumer market, homes will be able to experience high-quality foreign products and services has become the ultimate international public consumption, so overseas purchasing industry has emerged in this wave. Overseas purchasing is widely welcomed by consumers based on their good quality, low price and simple and convenient transaction mode. The huge demand for overseas purchase makes the current overseas purchasing industry have great potential for development.
However, as a new industry, overseas purchasing industry is still immature in many aspects, such as tariff problem, behavior regulation of purchasing agent, purchasing market order and so on. Among them, the protection of consumers' rights and interests is the most serious and the most easily neglected. Among the parties involved in overseas purchasing, consumers are in a serious vulnerable position, and their legitimate rights and interests are easily infringed. Unfortunately, the laws governing the protection of consumers' rights and interests in overseas purchasing are currently in a gray area. Under this premise, how to improve the legal system and strengthen the protection of the rights and interests of consumers has become a common concern for the public. In view of this, this article will take the protection of the legal rights and interests of consumers as the perspective. First of all, the basic overview of the overseas purchasing industry is introduced. Secondly, it reveals the common problems existing in the overseas purchase and purchase industry and analyses one by one. Finally, the pertinent countermeasures are put forward. In order to achieve the ultimate goal of the state to effectively standardize the order of the overseas purchase market, regulate the wrongful act of the purchaser and safeguard the legitimate rights and interests of the disadvantaged consumers.

다국어 초록 (Multilingual Abstract)

互联网时代的到来催生了无数新兴行业的诞生与发展，网购便在此浪潮中获得了全新的发展机会。同时，随着经济全球化与贸易全球化的加快，消费者已远远不满足于国内消费市场，足不出户便能亲身体验外国优质产品和国际化服务已成为大众的终极消费目的，因此海外代购业应运而生。海外代购基于自身质量好、价格低、交易方式简单易行等优点获得了消费者的广泛欢迎，巨大的海外购买需求使当前海外代购行业蕴含了极大的发展潜能。 然而，作为一种新兴行业，目前海外代购业在很多方面仍然很不成熟，例如关税问题、代购商行为规制问题、代购市场秩序问题等，其中消费者权益保护问题最为严重也最容易被忽视。在海外代购所涉及的各方当事人中，消费者处于严重的弱势地位，其合法权益极易被侵害。遗憾的是，目前各国关于海外代购中消费者权益保护的法律规定却处于灰色地带。在此前提下，如何完善法律体系，加强消费者权益保护成为大众普遍关心的问题。鉴于此，本文以消费者合法权益保护为视角，首先对海外代购行业的基本概况进行介绍，然后揭示目前海外代购行业普遍存在的问题并逐个进行分析，最后有针对性地提出相应的完善对策，以期实现国家有效规范海外代购市场秩序、规制代购商不法行为以及维护弱势消费者合法权益的终极目的。

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