AIGC-Empowered Digital Innovation Design for Red Tourism: The Case of Anyuan County

다국어 초록 (Multilingual Abstract)

Background: In the digital era, young people are increasingly interested in immersive, interactive and personalized cultural tourism experiences. Traditional red tourism is facing challenges in terms of its appeal and dissemination. Meanwhile, the multimodal creative advantages of artificial intelligence generated content (AIGC) provide a brand-new path for the digital transformation of red culture. Objective: Using the red resources of the “Tianxin Military Reorganization” in Anyuan County as a case study, this paper develops a comprehensive workflow from material collection and feature extraction to multimodal creation. It completes the image design of the red IP “An Tianxiao”, generates historical scene imagery, and develop a series of cultural and creative products. Method: Combining field research with AIGC technology, the innovative creation of red cultural tourism content was achieved by collating historical documents, conducting prompt engineering and applying multimodal generation techniques. Results: The study verifies that AIGC lowers the barriers to creating digital content about red culture, empowers counties develop their own digital cultural tourism products, and transforms red resources from static to dynamic, thus providing a practical model for the digital innovation in county-level red tourism. Conclusion: AIGC technology offers a feasible approach to advance digital development of county-level red tourism. It can effectively activate the value of red resources, to meet the cultural tourism consumption needs of young people, and boost the high-quality and sustainable development of the red tourism industry.