Advertising and promotion : an integrated marketing communications perspective . -2001
저자
발행사항
Boston, Mass. : Irwin/McGraw-Hill 2001
발행연도
2001
작성언어
영어
주제어
DDC
659.1 판사항(21)
ISBN
0072314451
자료형태
단행본(다권본)
발행국(도시)
Massachusetts
서명/저자사항
Advertising and promotion : an integrated marketing communications perspective / -2001 / George E. Belch & Michael A. Belch.
판사항
5th ed
형태사항
xx, 795, GL13, EN22, CR3, IN19 p. ; ol. ill. ; 29 cm.
총서사항
The Irwin/McGraw-Hill series in marketing
일반주기명
Includes bibliographical references and index.
소장기관