명품 플랫폼 시장의 빅데이터 기반 AI 예측 모델과 지능적 투자 전략의 프로세스에 관한 연구 = A Study on Performance Analysis of Big Data-Based Artificial Intelligence Prediction Models and Intelligent Investment Strategies in the Luxury Goods Market

다국어 초록 (Multilingual Abstract)

This study examines a cross-section of the luxury goods market, which responds sensitively to the global economy and consumers' purchasing patterns and economic fluctuations, and the luxury goods platform market, which has emerged as a new trend, from basic analysis using big data-based AI to creating a time series prediction model. Empirical analysis was also conducted. As a result of establishing and analyzing a big data collection process for market analysis, the companies subject to the experiment showed steady growth from the pandemic period to the endemic period (2020 to 2022), but most companies suffered operating losses due to excessive investment. I was able to confirm this big thing. Meanwhile, during the same period, the EPU index reached its lowest point, and consumers' emotional perception of luxury goods showed a positive response. On the other hand, consumer dissatisfaction with the luxury platform market was increasing. In addition, by creating a time series prediction model using ARIMA and predicting each company's sales and operating profit (loss), the market that requires so-called insight with high variability uses big data and artificial intelligence technology to observe, predict, and optimize the market. I was able to confirm once again that there is an alternative to making an investment.