市販 衣類製品의 消費者 問題에 關한 實證的 硏究 : centering around outer wear outerwear를 中心으로 = A Positive Study on Consumer's Problems of Clothing Goods in the Market
저자
발행기관
학술지명
권호사항
발행연도
1985
작성언어
Korean
KDC
335.000
자료형태
학술저널
수록면
227-254(28쪽)
제공처
소장기관
Clothing goods are one of the most important necessaries that are consumed in large quantities with various kinds and uses, while they several problems. First, consulter have difficulties in choice since a number of synthetic fibers appear. Second, it is very difficult to presuppose the changes in quality in the process of consumption. Third, it is difficult to estimate the goods because they are not only utility goods but also fashionable goods. And the last, it is hard to see where the responsibility for quality lies owing to the complexity of manufacturing process and distribution structure.
The aim of this study is to analyze the problems not in the place of producer or dealer of clothing goods but in the place of consumer, and to propose their remedied. This study is based on the findings of questionnaires drawn up on the basis of references and the 439 claims related to the clothings which were submitted to three comsumer's complaint centers.
The concrete aims of this study areas follows:
(1) to define consumer's problems by looking into documentary records and to research the necessity of consumerism.
(2) to analyze consumer's thoughts by questioning housewives and making a survey of their attitudes toward the use and the choice of clothing goods in the market.
(3) to study the claims submitted to consumer's complaint centers and to compare them with the conditions of latent dissatisfaction on the questionnaires, in order to examine the problems about the quality of clothing goods in the market and the actual conditions of dealings.
PROCEDURE
The research was carried out from july 10 to july 15, 1983 on 600 housewives. They were randomly selected from parents of students of 5 primary schools in Seoul.
The questionnaire designed by the researcher consists of 25 questions. The questions were made on the model of face-validity tests of professors, and seven of the questions were prestested.
The statistical methods used are frequency, percentile and χ3 test.
FINDINGS AND CONCLUSIONS
A survey upon consumer's attitude toward clothing goods revealed that the younger housewives took more interest than the older ones in making complaints against the prior clothings, but the older ones had more experiences in making complaints. On the whole, however, consumer's attitude toward clothing goods seems to be in a lower level.
The frequency of checking the garment label of clothing goods was comparatively high and tended to increase in proportion to the education and income level of the participants.
The degree of perception on the safety of clothing goods is generally low and also tends to increase in proportion to the education and income level of the participants.
The research on the actural conditions of consumer's complaints against clothing goods revealed the following facts.
Among the claims submitted to consumer's complaint center, those against poor quality ranked first, and those against laundry, service, label, price and safety came after in order. But on the questionnaire, price problem took the firstplace. The lack of strength and the unsound sewing was the main concern of the complaints against poor quality, the fading color and the contraction against laundry, the refusal of exchange against service, the faulty indication of care and no indication against travel, and the difference of price among the shops against price.
From the result of the above study, I propose several devices as follows:
(1) For the more reasonable use and choice of clothings, we need consumer education based upon tile end-use of clothing goods.
(2) Producers should concentrate their efforts on the management for consumer by taking good care of consumer's complaints aginst poor clothings.
(3) The authorities concerned should give the administrative consideration for the protection from consumer's damage of clothing goods by suoolement of the regulations related to the quality control over clothings, the safety and the improvement in destribution structure.
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