농촌관광을 통한 소득증대 방안 연구 = Study on the Increase Farmhouse Income for Rural Tourism

다국어 초록 (Multilingual Abstract)

This studies were conducted to vitalize rural tourism of urban dwellers by investigating rural visitors preference, potential purchase of local agricultural products, programs increasing farm income, and public relations projects. Most visitors who visited rural tourism town in Gangwon were from the capital region. Visitors were mainly in 30`s who requested various types of programs for young people. Improved quality of lodging facilities and supply of safe traditional local foods were required due to visitors` dissatisfaction with lodging facilities and foods. In addition, keeping clean environments is considered to contribute to increase income through rural tourism. One of the important points to develope rural tourism is making visitors to revisit the rural town. Developing diverse foods and interesting events was needed for long-residing rural tourism due to visitors` low expenditure at the rural village. Visitors preferred environment-sound agricultural products because of increasing concerns about safety and health, which imply that farm income can increase by producing and supplying high-quality, safe, and environment-sound agricultural products. It is important to keep the rural town clean and to develop various programs that family enjoy together. In order to provide visitors with information for the rural village, it is needed to make the brochure with detail explanation and to update introducing board. This study was going to survey various types of rural towns, but less number of rural villages than plan was investigated by busy schedule and poor cooperation of the village leaders during July through September when most urban residents visited the rural towns. Further research deserves to be conducted to develope specific rural tourism strategies suitable to plain region, alpine mountainous area, and east sea coast, respectively.