학술세션 1 : 지식경영과 창조경제 ; 전통시장 상인회의 조직특성이 사회적 자본과 상인회 조직성과에 미치는 영향 = The impact of Organization Characteristics of Merchant Association on Social Capitals and Organization Performance of Traditional Market

다국어 초록 (Multilingual Abstract)

Recently Korean traditional markets are struggling as big superstores and SSM are increasing in the market. Because of that, they have progressed their facilities and management modernization actively to overcome crisis of traditional markets and ensure the competitiveness of their markets, but the effect does not appear to be sure. The purpose of this study is to analyze the impact of organizational characteristics of the traditional market merchant association on social capital and the organizational performance. In other words, this thesis investigates merchant association`s organizational characteristics of the Modernization business activities of the traditional markets to have an influence on social capitals and organizational performance. This study analyzes the traditional market by evaluating the impact of the factors. The hypothesis of this study consists of four hypotheses as follows. First hypothesis is the causal relationship between characteristics of the organization merchant association and social capital. Second and third hypotheses are the causal relationship between social capital of merchant association and merchant`s satisfaction, and the relationship between social capital of merchant association and organizational commitment. Final hypothesis is the relationship between organizational commitment of merchant association and merchant`s satisfaction. This study performed a reliability and validity analysis of these factors of the hypothesis and analyzed the causal relationship between these factors by using PLS path model as one of structural equation models. The empirical analysis results are summarized as follows. Fist, organizational characteristics of the traditional market` merchant association mostly had significant influence on social capitals. However, only two sub-hypotheses were exceptionally not significant as follows. these insignificant hypotheses are the relationship between merchant`s entrepreneurship and structural capital, and the relationship between merchant`s entrepreneurship and cognitive capital Second, all the social capitals of merchant association significantly influenced organizational commitment. Third, the relationships between social capitals of merchant association and merchant`s satisfaction were mostly significant. However, one of the sub-hypotheses, that is, the relationship between relational capital and merchant`s satisfaction was exceptionally not significant. Finally, Organizational commitment of merchant association affected significantly merchant`s satisfaction. Through the study, this thesis found the facts that merchant association`s organizational characteristics of the traditional market significantly affects social capitals and organizational commitment and satisfaction through mediating social capitals. Therefore, in order to activate key traditional market an understanding of the Organizational characteristics and social capitals is, first of all, required. Systematic management and investment for the details of these two factors will be able to be the fist consideration for revitalizing traditional markets.