B.5 : 사이버 비지니스 : B.5.5 ; 소셜 미디어를 활용한 서비스 차별화 사례에 관한 연구

다국어 초록 (Multilingual Abstract)

Companies always try to service for the customers, to the customers, with the way they \vanL The most. unporLanL thing that this effort can be linked with the success, is to read the stream of the days accurately and speedily. It customer, and company have continually changed, and progressed, the age of ``Social Media`` has come in 2000`s. Social Media, like Blog, Social Network Service, Wiki, UCC, Micro Blog, are used as the progressive tools of the communication, linking man to Man, man to company, company to company. We check the weather and the traffic information through twitter instead of TV news or radio news before, and inform the news on the Blog instead of on the company bulletin board or with the telephone. Companies the customers all naturally accept the strong power of Social Media, When they link twitter or facebook, instead that they make advertisement or a bill with high expense. With the use of Social Media the company can give the contents more speedily to the customer, and have the network to influence the potential customers without any special effort. The marketing effect spread by Social Media has decreased the advertisement cost. Also, it has the chance to go th the global market as well as the domestic market, and the immediate exchange not one-side communication but mutual-open communication, can be possible. When we look at the successful cases, we identify that we can be competent SMART companies, if we make Speed up, constantly Manage the relationship with the customers, develop and inform the contents which have Availability, with the attitude Respecting the customer, notices the Trend, focus on the service which can be used in the global situation, not in the limited market or customers.