女大生의 大衆媒體 接觸態度에 關한 調査硏究 = A study on Mass Media-Related Behavior and Attitudes of Students in Ewha Womans university
저자
兪泰榮 (사범대학 시청각교육과)
발행기관
학술지명
권호사항
발행연도
1985
작성언어
Korean
KDC
051
자료형태
학술저널
수록면
141-181(41쪽)
제공처
소장기관
This study is designed to find out the mass media-related behavior and attitudes of students in Ewha Womans University from 1982 to 1984. Sampling is considered by the students' majors. Following is a summary of the main results of this research.
First of all, throughout the survey it shows that FM radio sets arte the most popular kind of receiver for mass communication. 93.7% of the students' families own one, including 73.6% of the students possessing their own radio in their room. The second most popular receiver is the cassette tape recorder. 89.3% of the households own one, with 60.8% of the students having one in their own room. Also color TV sets are owned by 89.4% of their houses, and 7.2% of students have one in their room. Knowing that 29.5% of the students have black and white TV in their room, a total of 36.7% of the students have one kind or another of TV sets in their own room. Analysis showed that this possession of personal mass communication receivers in their own room provides better chances for the subjects to be exposed to the mass media.
Secondly, we measured the amount of time that each one was exposed to the mass media through various kinds of receiver in one's daily life. FM radio attracted the biggest audience. An average of 114.4mins per day was spent listening to the FM radio. Next, 69.0mins of TV, 32.7mins of daily newspaper, 10.2mins of AM radio were the amount of time spent using each receiver per day. Although we find that there has been a reduction in overall students' interest in listening to FM radios throughout 1982-83-84, it was definite that humanities and social science major students and younger students showed a tendency of more frequent usage of such receivers. Those who study art, music or physical education and younger students spent more time watching TV. Also students with higher family income level(1,500,000won and up) showed more contact with TV. On the other hand, the daily newspaper is read more by humanities and social science students.
Thirdly, there was a study done about the amount of time spent using mass communication receivers other than those mentioned above (FM, AM radio, TV, daily newspaper). The most popular one under this category is books (non-major textbooks). Books are read on average 5.9hrs/week. On the average this turns out to be 50.6mins/day. Following books, cassette tape recorders were used 4.8hrs/week, that is 41.1mins/day. These both were more than the amount of time spent reading daily newspapers (32.7mins/day). Usage of record player, VTR, and magazines were 3.0 hours, 0.8hours and 2.2 hours per week respectively. Moves were seen 6.1 times per year on the average. On the basis of this data, I conclude that excluding movies and cassette tapes, the four other non-daily mass communication methods had increasing usage throughout 1982-'83-84'.
Fourthly, the degree of satisfaction and the selection of the program accordingly was measured. This lead us to several meaningful results. The degrees of satisfaction in decreasing order are, radio (3.89), TV (3.56), daily newspaper (3.42). O can observe definite dissatisfaction. The reason why the radio showed the least dissatisfaction was because the musical programs got fairly good satisfaction (4.84). On the contrary, TV shows and dramas brought out the most complaints of TV programs. The majority was most unhappy with the newspapers they read. Only the sports section of newspaper satisfied the readers. Above all, the political sections of the newspaper had the most dissatisfaction and complaints.
Fifthly, analyzing their preferences on the selection of mass media gave the following results, Among TV programs, foreign movies attracted outstanding interest of the majority. Starting from 1984, the number of people selecting dramas on TV increasing. As far as daily newspapers were concerned, social and cultural articles were most popular when political articles and advertisement sections were being ignored. On the radio, foreign popular music was more popular than classical music. And the traditional Korean music showed the least popularity. Among books read by the students, most were novels. The novels that were preferred were by foreign authors. Women's magazines were most popular and movies that had themes of romantic love were preferred.
Sixthly, according to the specific survey on the preference of the contents on each mass media, these are the results. The political section of the newspaper was becoming more popular towards 1984. The students who preferred these articles were humanities and social science majors. On the other hand, younger students and music, art, physical education majors preferred sports, cultural, and entertainment sections of the paper. Also, of all the radio programs, music, art, physical education and younger students preferred foreign popular music while religious, older students and intended scholars (professors, researchers) preferred classical music.
Seventhly, among the TV stations, MBC is preferred, while Cho-Sun II Bo is the most popular daily morning newspaper. Dong-A II Bb is the most popular evening newspaper. Although MBC FM radio station got a reasonable response, in 1984 KBS II FM station had better response. Of all the magazines, "Lady Kyunghyang", "Young lady", "Elegance" (magazines for women) were the most popular among students. When it comes to books that are read, they are quite diverse. "The keys of the Kingdom", "Lord of the flies", "1984" were some of the books that were popular.
Eighthly, about the mass media (daily newspaper, radio, TV) there was distrust of the public in the political news. The main news informer was the daily newspaper, Also TV was another way of delivering the news. However, radio station and personal contact gave relatively ineffective results. The daily newspaper played an increasing part in delivering the news while TV was decreasing during this period. The survey showed that the older and humanities and social science major students were infirmed by the daily newspaper. The ones who were informed by TV were art, music and physical education majors, younger students and ones without a specific religion.
Ninthly, the following dataregers to the reliance of the public upon the media, Daily newspaper (66.7%) showed the highest reliance. In 1984, there had been a remarkable increase of the reliability. TV(27.7%) was not favored by the students as an informative media. Also a remarkable decrease was noticed in 1984. Radio stations (5.6%) had the least reliance, compared to TV and daily newspapers.
Putting all the recorded data together, I conclude that for every person 380mins/day(which is more than 6 hours) are spent exposed to the mass media mentioned above. (TV, FM-AM radio, daily newspapers, magazine, books, records, cassette tapes, video taper, movies). It is true that we have very little knowledge of how mass media actually influences us in daily life, compared to the great time spent reacting to the media. This research took Ewha Womans University students as the subjects, so it is not accurate to apply the result to the general public. In the future, there should be more active studies on this topic to support this particular study. I hope there way be accurate, organized studies on the role and the effectiveness of the mass media soon.
서지정보 내보내기(Export)
닫기소장기관 정보
닫기권호소장정보
닫기오류접수
닫기오류 접수 확인
닫기음성서비스 신청
닫기음성서비스 신청 확인
닫기이용약관
닫기학술연구정보서비스 이용약관 (2017년 1월 1일 ~ 현재 적용)
학술연구정보서비스(이하 RISS)는 정보주체의 자유와 권리 보호를 위해 「개인정보 보호법」 및 관계 법령이 정한 바를 준수하여, 적법하게 개인정보를 처리하고 안전하게 관리하고 있습니다. 이에 「개인정보 보호법」 제30조에 따라 정보주체에게 개인정보 처리에 관한 절차 및 기준을 안내하고, 이와 관련한 고충을 신속하고 원활하게 처리할 수 있도록 하기 위하여 다음과 같이 개인정보 처리방침을 수립·공개합니다.
주요 개인정보 처리 표시(라벨링)
목 차
3년
또는 회원탈퇴시까지5년
(「전자상거래 등에서의 소비자보호에 관한3년
(「전자상거래 등에서의 소비자보호에 관한2년
이상(개인정보보호위원회 : 개인정보의 안전성 확보조치 기준)개인정보파일의 명칭 | 운영근거 / 처리목적 | 개인정보파일에 기록되는 개인정보의 항목 | 보유기간 | |
---|---|---|---|---|
학술연구정보서비스 이용자 가입정보 파일 | 한국교육학술정보원법 | 필수 | ID, 비밀번호, 성명, 생년월일, 신분(직업구분), 이메일, 소속분야, 웹진메일 수신동의 여부 | 3년 또는 탈퇴시 |
선택 | 소속기관명, 소속도서관명, 학과/부서명, 학번/직원번호, 휴대전화, 주소 |
구분 | 담당자 | 연락처 |
---|---|---|
KERIS 개인정보 보호책임자 | 정보보호본부 김태우 | - 이메일 : lsy@keris.or.kr - 전화번호 : 053-714-0439 - 팩스번호 : 053-714-0195 |
KERIS 개인정보 보호담당자 | 개인정보보호부 이상엽 | |
RISS 개인정보 보호책임자 | 대학학술본부 장금연 | - 이메일 : giltizen@keris.or.kr - 전화번호 : 053-714-0149 - 팩스번호 : 053-714-0194 |
RISS 개인정보 보호담당자 | 학술진흥부 길원진 |
자동로그아웃 안내
닫기인증오류 안내
닫기귀하께서는 휴면계정 전환 후 1년동안 회원정보 수집 및 이용에 대한
재동의를 하지 않으신 관계로 개인정보가 삭제되었습니다.
(참조 : RISS 이용약관 및 개인정보처리방침)
신규회원으로 가입하여 이용 부탁 드리며, 추가 문의는 고객센터로 연락 바랍니다.
- 기존 아이디 재사용 불가
휴면계정 안내
RISS는 [표준개인정보 보호지침]에 따라 2년을 주기로 개인정보 수집·이용에 관하여 (재)동의를 받고 있으며, (재)동의를 하지 않을 경우, 휴면계정으로 전환됩니다.
(※ 휴면계정은 원문이용 및 복사/대출 서비스를 이용할 수 없습니다.)
휴면계정으로 전환된 후 1년간 회원정보 수집·이용에 대한 재동의를 하지 않을 경우, RISS에서 자동탈퇴 및 개인정보가 삭제처리 됩니다.
고객센터 1599-3122
ARS번호+1번(회원가입 및 정보수정)