관광자원 교육성 측정척도 개발에 관한 연구 : 불국사를 중심으로 = Development of Measurement Scale for Educational Attributes : Bulguk-sa

다국어 초록 (Multilingual Abstract)

Development of Measurement Scale for Educatianal Attributes : Bulguk-sa
Of the previous researches on the attractions of tourism resource, this paper concentrates on the development of scale to measure educational attributes of tourism resource.
For the research, we carried out a field survey at Bulguk-sa, which is a famous destination in Korea, two times in April of 1999 and 729 pieces of data were available. We used the SAS program to demonstratively analyze its factor.
We can divide the educational attributes of Bulguk-sa into six main factors and twenty four specific subfactors: the knowledge development, the cultural heritage tour, an unusual experience, the understanding of resource value, a psychological diversion and the change of values. Of the factors, the knowledge development was ranked as the highest at 24.6% of the whole figure of 55.16%. Considering this result, we need to make plans that can grow the understanding of tourist on the destination, perceiving the educational attributes of the destination.

목차 (Table of Contents)

• Ⅰ.서론
• Ⅱ.이론적 배경
• 1.관광매력과 교육성
• 2.교육성 측정을 시도한 선행연구
• Ⅲ.연구설계
• 1.설문지 구성
• 2.조사방법
• 3.변수의 측정 및 자료의 분석방법
• Ⅳ.분석결과
• 1.교육성 구성요인과 세부항목 도출
• 2.결과분석
• 3.교육성 측정척도의 개발
• 4.교육성 측정척도
• Ⅴ.결론 및 시사
• * 참고문헌
• * ABSTRACT