Product Life-cycle에 關한 硏究 : 促進戰略을 中心으로 in the promotional strategy = A Study on Product Life-cycle

국문 초록 (Abstract)

製品의 壽命은 人間의 生命과 類似한 點을 많이 가지고 있다. 즉 생산되면 成長하여 成熱基에 이르다가 곧 衰退基에 접어든다. 人間과 같은 製品도 成長基에 潛在消費力을 開拓하지 않으면 盛熱基가 短縮되어, 곧 衰退基에 들어가고 만다. 故로 促進活動과 購買行動을 通해서 製品壽命의 合理的인 理解를 提示하려 한다.

다국어 초록 (Multilingual Abstract)

The life cycle of a product has many points of similarity with the human life cycle; the product is born, grows lustily, attains a dynamic maturity, then enters its declining years. Like the human, a product that has not built up its potential during the formative years is likely to be relatively uncuccessful in its maturity. And now here rational understanding of product life-cycle will be suggeseed through sales promotion and consumer's buying behavior.