KCI우수등재
〈포켓몬스터〉의 재미 요인 분석 = 만화영화 텍스트를 중심으로
저자
발행기관
학술지명
한국언론학보(Korean Journal of Journalism & Communication Studies)
권호사항
발행연도
2000
작성언어
Korean
KDC
070
등재정보
KCI우수등재
자료형태
학술저널
발행기관 URL
수록면
153-189(37쪽)
제공처
소장기관
<Pokemon> was originally created as a Nintendo computer game in Japan and it was soon followed by an animated television series, which had resulted in unprecedented worldwide popularity. Nowadays it became so popular that it is not difficult at all to find Pokemon characters on videos, T-shirts, rubber balls and toys in any corner of the globe. But what concerns the global society most is the children's obsession for Pokemon and it creates social discomfort in many parts of the world.
There is no doubt that phenomenal success of <Pokemon> is an out¬come of the brilliant marketing strategies. Animated television series is one of the major factors which contributed to promote <Pokemon> character sales. The animated cartoon show has captured the top or near-top ratings spot among kid's show programs weekday after¬noons in Japan, America and Korea. Despite of social concerns and worries, we do not know much about what textual aspects of <Po¬kemon> make global children to be indulged in this animated world and friends.
The purpose of this study is to explore the textual aspects of <Pokemon> which might draw children' attention and make the cartoon fun to watch. Key elements in the <Pokemon> text explica¬tive for its phenomenal popularity among children are as follows.
In <Pokemon>, unlike other narratives where we usually have a limited number of main characters, each and individual 150 Pokemon characters all play a major role in the episode. In this way, children never get bored by meeting new heros or heroins in the upcoming episodes. All Pokemon characters are adorable creatures, each with its own name, equipped with such superpowers as the capability to spray water or shoot leaves and vines. As the episodes develop, it is also very intriguing to anticipate that Pokemon characters evolve into bigger and more powerful Pokemon after they won the matches. Besides, brand-new attack skills which are used by new Pokemon character as they are introduced in different episode is another factor to sustain children's on-going attentions in the program.
Human characters in <Pokemon> are not stereotypical in the sense that heroes and heroins are always perfect in every nature or villains are cruel and ugly. In <Pokemon> heroes and heroins are ordinary people like us with many defects and weaknesses. According to Selby and Cowdery, audiences find the program funny if it disrupts audi¬ences' expectations or challenges their preconceptions. In addition, the fact that leading roles among characters in <Pokemon> are given not to adults but to children is another attractive element in the narrative structure to allure kids to the program.
Unlike in regular narratives, <Pokemon> does not unfold its stories using logical flow of scenes and sequences in a linear manner, but it presents its stories in somewhat scattered manner focusing on spectacular actions and vivid visual images. It is argued that what draws the audience's strong attention in <Pokemon> rests on its excessive use of comic actions and spectacular depiction of battles between Pokemons.
Finally, other innovations with narratives utilized in <Pokemon> to sustain audience's attention are puns and wordplay which is a game of language played among characters and between characters and viewers. For example, Pokemons are given their narrations made up with the simple repetition of their own names. And whenever the villains of the show “Team Rocket” appear, they're comically repeating their slogan no matter what kinds of situation they are in.
In summary, result of the study shows that children's affection for animated television series <Pokemon> can be attributed to the dynamics of its multi-faceted characters, action-packed plots and inventive devices of narrations.
서지정보 내보내기(Export)
닫기소장기관 정보
닫기권호소장정보
닫기오류접수
닫기오류 접수 확인
닫기음성서비스 신청
닫기음성서비스 신청 확인
닫기이용약관
닫기학술연구정보서비스 이용약관 (2017년 1월 1일 ~ 현재 적용)
학술연구정보서비스(이하 RISS)는 정보주체의 자유와 권리 보호를 위해 「개인정보 보호법」 및 관계 법령이 정한 바를 준수하여, 적법하게 개인정보를 처리하고 안전하게 관리하고 있습니다. 이에 「개인정보 보호법」 제30조에 따라 정보주체에게 개인정보 처리에 관한 절차 및 기준을 안내하고, 이와 관련한 고충을 신속하고 원활하게 처리할 수 있도록 하기 위하여 다음과 같이 개인정보 처리방침을 수립·공개합니다.
주요 개인정보 처리 표시(라벨링)
목 차
3년
또는 회원탈퇴시까지5년
(「전자상거래 등에서의 소비자보호에 관한3년
(「전자상거래 등에서의 소비자보호에 관한2년
이상(개인정보보호위원회 : 개인정보의 안전성 확보조치 기준)개인정보파일의 명칭 | 운영근거 / 처리목적 | 개인정보파일에 기록되는 개인정보의 항목 | 보유기간 | |
---|---|---|---|---|
학술연구정보서비스 이용자 가입정보 파일 | 한국교육학술정보원법 | 필수 | ID, 비밀번호, 성명, 생년월일, 신분(직업구분), 이메일, 소속분야, 웹진메일 수신동의 여부 | 3년 또는 탈퇴시 |
선택 | 소속기관명, 소속도서관명, 학과/부서명, 학번/직원번호, 휴대전화, 주소 |
구분 | 담당자 | 연락처 |
---|---|---|
KERIS 개인정보 보호책임자 | 정보보호본부 김태우 | - 이메일 : lsy@keris.or.kr - 전화번호 : 053-714-0439 - 팩스번호 : 053-714-0195 |
KERIS 개인정보 보호담당자 | 개인정보보호부 이상엽 | |
RISS 개인정보 보호책임자 | 대학학술본부 장금연 | - 이메일 : giltizen@keris.or.kr - 전화번호 : 053-714-0149 - 팩스번호 : 053-714-0194 |
RISS 개인정보 보호담당자 | 학술진흥부 길원진 |
자동로그아웃 안내
닫기인증오류 안내
닫기귀하께서는 휴면계정 전환 후 1년동안 회원정보 수집 및 이용에 대한
재동의를 하지 않으신 관계로 개인정보가 삭제되었습니다.
(참조 : RISS 이용약관 및 개인정보처리방침)
신규회원으로 가입하여 이용 부탁 드리며, 추가 문의는 고객센터로 연락 바랍니다.
- 기존 아이디 재사용 불가
휴면계정 안내
RISS는 [표준개인정보 보호지침]에 따라 2년을 주기로 개인정보 수집·이용에 관하여 (재)동의를 받고 있으며, (재)동의를 하지 않을 경우, 휴면계정으로 전환됩니다.
(※ 휴면계정은 원문이용 및 복사/대출 서비스를 이용할 수 없습니다.)
휴면계정으로 전환된 후 1년간 회원정보 수집·이용에 대한 재동의를 하지 않을 경우, RISS에서 자동탈퇴 및 개인정보가 삭제처리 됩니다.
고객센터 1599-3122
ARS번호+1번(회원가입 및 정보수정)