형상 문법을 활용한 강족 자수 문양 디자인 연구 -강족 자수 계승자인 양화진의 슈에무라 패키지 문양 디자인을 중심으로- = A Study on Shape Grammar Design of Qiang Embroidery Pattern -Take the inheritor of Qiang embroidery Yang Huazhen's design of SHU UEMURA packaging pattern as an example-

다국어 초록 (Multilingual Abstract)

Currently, traditional Chinese patterns are struggling between preservation and innovation. Therefore, in this study, for the innovative development of the Kangjok embroidery pattern, a design plan based on shape grammar is proposed so that it can be applied to various fields. This method is designed to meet modern aesthetic needs while maintaining the artistic characteristics of the pattern as much as possible. For the analysis, the shape grammar design process was divided into five stages and compressed into three stages. The first is sample collection and the construction of the original pattern material library, the second is sample extraction, and the third is the pattern inference and generation design method. The analysis target is a packaging pattern designed by Yang Hwa-jin, the successor of Kangjok embroidery, for SHU EMURA, a world-famous cosmetic brand.
First, the design process was analyzed and the Suemura packaging pattern was compared with the original pattern to explore the artistic characteristics and innovative applicability of shape grammar. The analysis shows that Suemura's final design plan partially innovated the original pattern according to the design idea. All of these adjustments are based on preserving the artistic characteristics of the strong-foot embroidery pattern as much as possible, and the patterns were innovatively applied according to the needs of design ideas.
This study is meaningful in that it presented new ideas for innovation and development of traditional patterns by confirming the validity and effectiveness of the method of inferring the pattern of strong-legged embroidery applying shape grammar. In addition, it is expected that it can be effectively utilized when seeking new ideas for the extraction and application of traditional pattern design elements in modern design and innovative development.