조선대학교 UI를 적용한 도자제 홍보물 개발 연구 = A Study on the Development of Ceramic Arts Promotional Materials with the Chosun University UI Applied

다국어 초록 (Multilingual Abstract)

Universities are in cutthroat competition in the 21st century as the world is more internationalized and it becomes information society. They should compete with universities not only in the country but in the whole world. On the other hand, besides they accomplished their essential role such as education and researches, universities has more responsibility for their region and country as a organizations which affect enormous influence to economy and culture. Therefore, it is very important that we should perceive the universities as a brand and approach with a marketing strategy so that they increase their competitive power. University`s brand image derives many important decisions from students, parents, community and industry when they evaluate universities, choose the school and invest in research fund. And it causes university`s successful existence and achievement.
The study of this paper is to enhance an effective image-making for university's public relations. The results of this paper are as follows.
It is proved that the university making UI is more superior than not using UI in the data for investigation.


The research methods adopted in this study are as follows:

First, a general review on the importance of the UI and ceramic arts promotional materials was made by researching into literature and an analysis into the correlation between the UI and promotional materials was conducted. In addition, domestic and overseas promotional materials made with the UI applied were comparatively analyzed and necessary design development factors were explored before going to the next phase of designing.

Second, as an empirical study a questionnaire survey was administered in order to find out how people respond to some questions including the necessity of ceramic arts promotional materials and the UI. 200 Chosun University students were given the questionnaire to see what they think about ceramic arts promotional materials and to get their ideas on them.

In order to find out if there are any differences according to their majors, students from natural sciences, social sciences and arts-athletic majors were chosen. 200 survey questionnaires was distributed from April 26, 2010 to April 30, 2010 and 192 students submitted their responses. 8 responses whose answers are not sufficient enough. So, 184 responses were used for the analysis. The SPSS 10.0 was made use of for statistical analyses.

Finally, based on the results of the analyses above and theoretical backgrounds, ceramic arts promotional materials for Chosun University with the UI applied are manufactured for a presentation at the end of the study.

목차 (Table of Contents)

• 제 1 장. 서 론
• 제1절. 연구목적
• 제2절. 연구방법 및 법위
• 제 2 장. 본 론
• 제1절. 대학홍보에 관한 일반적 고찰
• 1. 대학홍보의 개념
• 2. 대학홍보의 역할
• 3. 대학홍보의 필요성
• 4. 대학홍보의 전략적 대상
• 5. 조선대학교 홍보현황
• 제2절. UI(University Identity)에 대한 일반적 고찰
• 1. UI의 개념
• 2. UI의 구성요소
• 3. 조선대학교 UI
• 제3절. 국내 외 홍보물 기념품 사례
• 1. 국내 대학
• 2. 국외 대학
• 제4절. 실증연구
• 1. 실증연구의 목적과 연구문제
• 2. 조사의 방법
• 3. 분석방법
• 4. 연구결과 및 분석
• 제5절. 작품 제작 및 설명
• 1. 머그 작품
• 2. 접시 작품
• 3. 기타 작품
• 제6절. 조선대학교 UI를 적용한 도자제 기념품 선호도 조사
• 제 3 장. 결 론
• 참고문헌
• 부록