IMF시대의 휴양지 관광호텔식당경영 개선방안에 관한 연구 : 경주지역 특1등급 관광호텔을 중심으로 Focusing in Kyongju Area = Tourist Resort Hotel Restaurant Management under the IMF

다국어 초록 (Multilingual Abstract)

The recession, which resulted from foreign exchange crisis, has made difficulty to manage tourist resort hotel restaurant and caused the hotel management a total chaos. Therefore, the purpose of this study is to present management problems in tourist hotel restaurant and to recommend reform measures. This research used two reference points.
First one is using library references such as books, reports and statistics. The other one is field study through interviewing employees who work in hotels. One of tourist hotel restaurant problems is oversupply of goods in the light of quality and quantity. In addition, it is difficult for them to accomplish in a segmented organization. They lost competition, due to the lack of differential menu and ineffective price decision as well as their computerization which is still in early stage for the improvement of labor productivity.
Increased membership product could not make it to stimulate buying power and the effect of computerization is proved to be limited.
The study reveals hotels are supposed to run a restaurant, which was a proper dimension for customer demand, to be differentiated, and to improve a productivity with All Round Players.
Second, it establishes an American organization system which could achieve a responsible manager. Third, it has discovered hotels must recover a price competition by using a creative menu development and cost control.
Fourth, simple labor intensive tasks should be computerized as soon as possible. Finally, the hoteliers should attack the itch market through membership package development and increase job effectiveness by a real construction of competition.