Application of Expert Evaluation Method over the Brand of Internet Innovative Product Evaluation = Application of Expert Evaluation Method over the Brand of Internet Innovative Product Evaluation

다국어 초록 (Multilingual Abstract)

Purpose - The paper is analyzing an emerged phenomenon in innovative product design. That is focusing on the point of operating the brand over the Internet. It takes the Tai Huoniao as an example, analyzing its operating mode. Design/methodology/approach - The research employs a practical approach, performing a qualitative analysis of the evaluation by experts and the method of evaluation. Findings - The method of expert evaluation could bring a reasonable effect on the innovative product design, which is also useful to the detailed strategy. It is clear that the resulting main elements of the framework over the expert evaluation are strongly interrelated in the brand over the internet. Practical implications - In the way to imposing different rights on expert evaluation, could analyze the evaluation on different gradation, providing a more systematic approach to understanding how the innovative product sold over the Internet. Conclusion - Under the weighting on expert evaluation, not only could offer a consideration to designers and enterprise, but could also apply the data to supporting the innovative design, in order to satisfy the consumers’ pursuing. Recommendations - Based on the expert evaluation, it could lead the design process more rationally. The expert evaluation is an essential part in producing and consuming process.