소셜 네트워크 분석을 통한 무형문화유산 공동체 지식연결망 연구 – 정선아리랑을 중심으로 = A Study of Intangible Cultural Heritage Communities through a Social Network Analysis – Focused on the Item of Jeongseon Arirang –

다국어 초록 (Multilingual Abstract)

Knowledge of intangible cultural heritage is usually disseminated through word-of-mouth and actions rather
than written records. Thus, people assemble to teach others about it and form communities. Accordingly, to
understand and spread information about intangible cultural heritage properly, it is necessary to understand not
only their attributes but also a community’s relational characteristics. Community members include specialized
transmitters who work under the auspices of institutions, and general transmitters who enjoy intangible cultural
heritage in their daily lives. They converse about intangible cultural heritage in close relationships. However, to
date, research has focused only on professionals. Thus, this study focused on the roles of general transmitters of
intangible cultural heritage information by investigating intangible cultural heritage communities centering around
Jeongseon Arirang; a social network analysis was performed. Regarding the research objectives presented in the
introduction, the main findings of the study are summarized as follows.
First, there were 197 links between 74 members of the Jeongseon Arirang Transmission Community. One
individual had connections with 2.7 persons on average, and all were connected through two steps in the community.
However, the density and the clustering coefficient were low, 0.036 and 0.32, respectively; therefore, the cohesiveness
of this community was low, and the relationships between the members were not strong.
Second, ‘Young-ran Yu’, ‘Nam-gi Kim’ and ‘Gil-ja Kim’ were found to be the prominent figures of the
Jeongseon Arirang Transmission Community, and the central structure of the network was concentrated around
these three individuals. Being located in the central structure of the network indicates that a person is popular and
ranked high. Also, it means that a person has an advantage in terms of the speed and quantity of the acquisition of
information and resources, and is in a relatively superior position in terms of bargaining power.
Third, to understand the replaceability of the roles of Young-ran Yu, Nam-gi Kim, and Gil-ja Kim, who were
found to be the major figures through an analysis of the central structure, structural equivalence was profiled. The
results of the analysis showed that the positions and roles of Young-ran Yu, Nam-gi Kim, and Gil-ja Kim were
unrivaled and irreplaceable in the Jeongseon Arirang Transmission Community. However, considering that these
three members were in their 60s and 70s, it seemed that it would be necessary to prepare measures for the smooth
maintenance and operation of the community. Fourth, to examine the subgroup hidden in the network of the Jeongseon Arirang Transmission Community,
an analysis of communities was conducted. A community refers to a subgroup clearly differentiated based on
modularity. The results of the analysis identified the existence of four communities. Furthermore, the results of
an analysis of the central structure showed that the communities were formed and centered around Young-ran Yu,
Hyung-jo Kim, Nam-gi Kim, and Gil-ja Kim. Most of the transmission TAs recommended by those members,
students who completed a course, transmission scholarship holders, and the general members taught in the
transmission classes of the Jeongseon Arirang Preservation Society were included as members of the communities.
Through these findings, it was discovered that it is possible to maintain the transmission genealogy, making an
exchange with the general members by employing the present method for the transmission of Jeongseon Arirang,
the joint transmission method. It is worth paying attention to the joint transmission method as it overcomes the
demerits of the existing closed one-on-one apprentice method and provides members with an opportunity to learn
their masters’ various singing styles.
This study is significant for the following reasons: First, by collecting and examining data using a social network
analysis method, this study analyzed phenomena that had been difficult to investigate using existing statistical
analyses. Second, by adopting a different approach to the previous method in which the genealogy was understood,
looking at oral data, this study analyzed the structures of the transmitters’ relationships with objective and
quantitative data. Third, this study visualized and presented the abstract structures of the relationships among the
transmitters of intangible cultural heritage information on a 2D spring map. The results of this study can be utilized
as a baseline for the development of community-centered policies for the protection of intangible cultural heritage
specified in the UNESCO Convention for the Safeguarding of Intangible Cultural Heritage. To achieve this, it would
be necessary to supplement this study through case studies and follow-up studies on more aspects in the future.

국문 초록 (Abstract)

본 논문의 목적은 무형문화유산 일반전승자의 역할을 주목하면서, 소셜 네트워크 분석을 활용해 무형문화유산 전승공동체의 연결망과 전승활동에서 발생하는 지식 흐름의 구조적 특징을 분석하는 데 있다. 이러한 연구 목적을 이루기 위해 본 논문에서는 연구 대상을 국가무형문화재 종목들 중에서 일반인의 전승활동이 활발한 ‘아리랑’으로 선정하였다. 아리랑은 오랜 기간 제도권 밖에서 일반대중 활동을 중심으로 자생적으로 전승되었으며, 2015년에 전문전승자 지정 없이 국가무형문화재로 지정된 최초의 사례이다. 현재 아리랑은 약 60여 종, 3,600여 곡에 이르는 것으로 추정된다. 본 논문에서는 이 중에서 전문전승자와 일반전승자의 상호교류가 활발한 향토민요 ‘정선아리랑'을 중심으로 연구하였다.
소셜 네트워크 분석은 사람과 사람 사이의 관계를 노드(Node)와 링크(Link)로 모델링하여 수치화·통계화·시각화하여 해석하는 방법을 말한다. 이 방법은 전통적으로 사회학에서 사회조직 및 취약계층을 연구하는 데 꾸준히 활용되었다. 최근에는 문헌정보학, 문화콘텐츠학, 경영학 등과 같은 분야에서 연구경향, 시장동향, 조직관리 등을 연구하는 데 이 방법이 활용되고 있다. 이처럼 여러 학문 분야에서 소셜 네트워크 분석을 이용한 연구가 증가하는 추세지만 문화재 분야에서는 관련 연구를 찾아보기가 어렵다.
소셜 네트워크 분석은 크게 3단계, ‘연결망 모델링’, ‘데이터 수집’, ‘데이터 분석 및 시각화’로 진행된다. 본 논문에서는 첫 번째, 2017년 기준으로 정선아리랑보존회 회원 전체를 조사 대상으로 선정하여 완전한 연결망으로 모델링하였다. 두 번째, 데이터 수집은 보존회 회원 명부를 확보해 2017년 10월 17일 면대면 조사와 2017년 12월 15일 전화 설문조사를 통해 하였다. 세 번째, 데이터 분석은 Netminer 4.0 프로그램을 이용해 중심성 분석, 구조적 등위성 분석, 커뮤니티 분석 등을 주요 지표로 하였다.
본 논문은 기존에 무형문화유산 계보조사에서 소수 사람들의 구술자료에 의존해 파악하던 방식에서 벗어나 객관적이고 계량적인 방법으로 조사할 수 있는 기반을 제공하였다는 점에서 연구 의의가 있다. 그리고 무형문화유산 전승공동체 구성원들의 관계 및 지식 흐름의 구조를 지식지도(2D Spring Map) 형태로 시각화함으로써 추상적인 내용을 직관적으로 파악할 수 있게 했다는 점에서 의미가 있다.