온천리조트 방문자의 가치에 따른 선택행동 특성에 관한 연구 = (A) study on Characters of select behaviors according to the values of visitors at a spa & resort

다국어 초록 (Multilingual Abstract)

The value of Its visitors is very important factors on selection of a Spa & Resort.
The first detailed purpose of this paper is to analyse the differences of select behaviors of a Spa & Resort according to the types of values of the visitors.
The second aim is to conduct a research on the characters of select behaviors of the visitors.
The third aim is to analyse the degree of satisfaction of the visitors, re-visitation and the intention of recommendation.
The fourth purpose is to provide useful materials on analysis about the values of the visitors at various Spa & Resorts and to trigger dramatic effect of recuperation, relaxation with its visitor's needs met, the maximum of hotel's management profit at Spa & Resort's area and programs to activate the region's economy.
The study conducted a literature review and an empirical research as well which was carried out at Gyung-Gee province, Chung Cheong provice in middle parts of South Korea where have many visitors coming among the developed Spa areas in korea.
The method of question was the personal interview by experts who had got technical instruction previously. it was performed from 28th of Feb. 2003 to 28th of March, 2003.
Statistical analysis used A total of 599 valid samples out of a total of 650 samples.
Factor Analsis Routine of SPSS Windows Version 10.0 was applied to accomplish the issues of the study.
The Applied analysis by research process are as follows;
This paper applied Frequency analysis to figure out interviewee's demographic characters and various using types of the visitors, using their experience of visiting, Select influence, Visiting period, Accommodation they use, Accompanyist, Costs, Season, Transportation, The necessary time.
Factor analysis was applied for the visitor's motive of use(Descriptive statistical analysis), Assessment of importance of their select attributes(Descriptive statistical analysis), Assessment of importance of their individual value(Descriptive statistical analysis), information searching path analysis(Descriptive statistical analysis).
In addition, this paper applied R-type Factor analysis which makes the number of factors less and keeps the factor's meaning by using correlation of variables.
also, it used Varimax methods of right-angled rotation through main element's analysis. the results of empirical research are as follows;
First, In the hypothesis number 1, this paper showed relevancy between individual value and the characters of each select behavior by analysing the relation between the visitors' personal value and the characters of select behavior.
Second, In the hypothesis number 2, this study showed that there are meaningful correlation between the factors of the visitors' individual value and their using types of visiting period, accompanyist, costs, season, transportation, etc.
Third, In the hypothesis number 3, this study analysed how the characters of select behaviors of a Spa & Resort(information-searching path, motives of use, the degree of importance of select attributes, behaviors after using) affect the visitors' types of use of a Spa & Resort(if they have previous visiting experience or not, influence to select decision of a Spa & Resort, visiting period, accommodation, accompanyist, season of use, transportation of use, necessary time)
Fourth, this paper analysed the correlation between behaviors after using it and the visitors' select attribute, between their motive of use and behaviors after using it, and between their motive of use and their select attributes in order to analyse the correlation of the visitors' character of select behaviors.
between the motive of use of the visitors and its select
This paper showed important correlation between the visitors' select attributes and behaviors after using it, between their personal value and behaviors after using it, between their individual value, motive of use and their select behavior of destinations.
In accordance with it, Managers or developer of a Spa & Resort should make a plan after a sufficient review of the visitors' individual value.
The visitor's value is changing continuously according to the change of spatial, occasional environment and should be assessed by those changes.

목차 (Table of Contents)

• 목차 = ⅰ
• 제1장 서론 = 1
• 제1절 문제의 제기 = 1
• 제2절 연구의 목적 = 3
• 제3절 연구의 방법과 범위 = 4
• 제2장 이론적 배경 = 6
• 제1절 온천리조트의 개념과 현황 = 6
• 1. 온천 및 온천리조트의 정의 = 6
• 2. 온천의 이용과 개발 현황 = 11
• 3. 온천리조트 방문자 관련 선행 연구 = 16
• 제2절 방문자의 가치 = 18
• 제3절 온천리조트 선택행동에 관한 이론적 배경 = 26
• 1. 관광지의 정의 = 26
• 2. 관광지 선택 행동특성의 개념과 과정 = 27
• 3. 관광지 선택행동특성에 관한 선행 연구 = 32
• 제3장 조사 및 분석 방법의 설계 = 39
• 제1절 조사 목적 = 39
• 제2절 연구모형 및 가설의 설정 = 40
• 1. 연구모형의 설계 = 40
• 2. 연구 가설의 설정 = 41
• 제3절 조사 및 분석방법 = 43
• 1. 변수의 정의 및 측정도구의 선정 = 43
• 2. 분석의 방법 및 분석절차 = 45
• 제4장 조사 결과의 분석 및 요약 = 48
• 제1절 표본의 일반적 특성 = 48
• 1. 응답자의 일반적 특성 = 48
• 2. 응답자의 온천리조트 이용특성 = 48
• 3. 온천리조트 방문자들의 이용동기 = 52
• 4. 온천리조트 방문자의 선택속성 중요도 평가 = 52
• 5. 온천리조트 방문자들의 개인적 가치 중요도 평가 = 53
• 6. 온천리조트 방문자의 온천리조트에 관한 정보탐색경로 분석 = 54
• 제2절 온천리조트 방문자의 이용동기/선택속성/개인적 가치에 대한 요인화 = 55
• 1. 온천리조트 방문자의 이용동기에 대한 요인도출 = 55
• 2. 온천리조트 방문자의 선택속성에 대한 요인도출 = 57
• 3. 온천리조트 방문자의 개인적 가치에 대한 요인도출 = 59
• 제3절 연구과제별 조사분석결과 = 61
• 제4절 실증분석결과의 요약 = 86
• 제5장 결론 = 87
• 제1절 연구의 요약 및 결론 = 87
• 1. 연구의 요약 및 결론 = 87
• 제2절 연구의 한계 및 향후 연구과제 = 90
• 참고문헌 = 91
• 설문지 = 98
• 부록. 우리나라의 기능별 온천 = 103
• ABSTRACT = 110