论云南滇剧文化传播创新策略

다국어 초록 (Multilingual Abstract)

As a precious spiritual wealth accumulated by the Yunnan people in the course of continuous development, Dian Opera boasts rich historical connotations and unique artistic charm. However, in the digital era, it is confronted with inheritance and communication dilemmas such as single communication channels, low awareness among young audiences, talent gap, insufficient innovation, and conflicts between tradition and modernity. Therefore, this paper explores innovative paths for the inheritance and communication of Dian Opera from three dimensions: digitalization, communication methods, and popularization. At the digital level, it constructs an online-offline integrated panoramic communication ecosystem through digital archiving of classic repertoires and skills, and the application of short videos, live streaming, virtual technologies, etc. At the communication method level, it builds cross-regional exchange platforms, promotes mutual learning among opera genres, innovates content and integrated communication forms, and deepens international communication to tell the Yunnan chapter of China's stories well. At the popularization level, it links diverse social scenarios for communication, displays regional humanistic images through Dian Opera, and improves talent training and the four-level communication network relying on policy support. This study aims to promote the creative transformation and innovative development of Dian Opera, enhance its contemporary appeal and audience coverage, and support the cultural inheritance and construction of a culturally strong province in Yunnan.

다국어 초록 (Multilingual Abstract)

滇剧是云南人民在不断的发展过程中凝聚起来的宝贵精神财富，具有丰富的历史内涵和独特的艺术魅力。但在数字时代面临传播渠道单一、年轻受众认知度低、人才断层、创新不足及传统与现代冲突等传承传播困境。为此，本文从数字化、传播手段、大众化三个层面，探索滇剧传承与传播的创新路径。数字化层面，通过经典剧目与技艺数字化建档、运用短视频、直播、虚拟技术等，构建线上线下融合的全景传播生态；传播手段层面，搭建跨区域交流平台，推动剧种互鉴，创新内容与融合传播形式，深化国际传播，讲好中国故事云南篇章；大众化传播层面，联动社会多元场景传播，以滇剧展现地域人文形象，依托政策扶持完善人才培养与四级传播网络。研究旨在推动滇剧创造性转化、创新性发展，提升其时代吸引力与受众覆盖面，助力云南文化传承与文化强省建设。