Research on Cultural Differences and Cross-cultural Management of Sino-Korea Joint Ventures: Taking Beijing Hyundai Motor Co., Ltd. as a case

다국어 초록 (Multilingual Abstract)

In the 21st century of global economic integration, the world's economic relations have become increasingly close, and foreign investment and transnational operations have become an inevitable development trend. Joint ventures are enterprises jointly invested by foreign and host countries under the international market economy, which further promote the economic exchanges between countries and the development of global economy. As a neighbor, China and South Korea have close contacts in various fields such as economic trade and cultural exchanges. However, there are still cultural differences that cannot be ignored in Chinese and Korean cultures. It is a potential risk and obstacle to cross-cultural management of Sino-Korea joint ventures. Cultural differences are double-edged swords. The joint venture managers' ability to improve cross-cultural management is to play a positive role in the operation of the cultural differences, to avoid destructive cultural conflicts caused by the expansion of differences, and to affect the overall development of the enterprise. Based on the differences between Chinese and Korean corporate culture, this paper makes a comparative analysis of Chinese and Korean corporate culture, and takes Beijing-Hyundai Auto as a specific case, studies the cross-cultural management of Sino Korean joint ventures, and finally puts forward solutions and ideas, hoping to provide a theoretical reference for Beijing Hyundai company to better carry out cross-cultural management. In addition, through the analysis of modern cases in Beijing-Hyundai, the managers of Sino Korean joint ventures can deepen their understanding and recognition of each other's culture, effectively turn corporate cultural differences into the driving force of enterprise development, and formulate effective cross-cultural management programs. Therefore, the research results of this paper have certain practical significance and practical value. The content structure of this paper is as follows: First of all, the introduction introduces the macro development background and current situation of Sino Korean joint ventures, points out the existing problems in the management of Sino Korean joint ventures, and briefly introduces the basic situation of Beijing-Hyundai and the research value as a case of cross-cultural management. Secondly, in the part of theoretical research, this paper systematically collates the theoretical research on corporate cultural differences and cross-cultural management through literature research. In terms of the academic achievements in this field, this paper redefines the concept of cross-cultural management, discusses the necessity of cross-cultural management, and divides the process of cross- cultural management into three stages: cultural conflict latency, collision integration period and integration innovation period. Thirdly, this paper introduces Hofstede's cultural dimension theory and GLODE cultural dimension theory, as well as the evaluation results of Chinese and Korean culture under the two theories. Then, it makes a deep study on the characteristics of Chinese and Korean corporate culture from the dimensions of Power Distance, Individualism/Collectivism, Masculinity/Femininity, Long-term/Short-term, and also puts forward the personal point of view. Finally, through case analysis, this paper conducts an in-depth study on the cross-cultural management of Beijing Hyundai. Based on the SWOT analysis of Beijing Hyundai, this paper further points out that the conflict of internal management is in due to the differences of corporate culture. By studying Beijing Hyundai's corporate culture construction strategy and cultural conflict resolution, this paper summarizes the five elements of the success of Beijing modern cross-cultural management, so as to provide useful ideas for other Sino Korean joint ventures to promote corporate culture integration and better cross-cultural management.

참고문헌 (Reference)

• 1 Buller, P. F., "When ethics collide : managing conflicts across culture" 28 (28): 52-66, 2000
• 2 Kluckhoh, F. R., "Variations in Value Orientations" Row, Peterson 1961
• 3 House, R., "Understanding cultures and implicit leadership theories across the GLOBE : An introduction to project GLOBE" 37 (37): 3-10, 2002
• 4 Rugman, A. M., "The Regional Multinationals MNES and"Global"Strategic Management" Cambridge University Press 2004
• 5 Jiang, L., "Research on cultural differences in Confucian cultural circles and their influence on inter-organizational cooperation" 7 : 121-127, 2017
• 6 Zhao, Y., "Research on Cross-cultural Management of Internationalizing Chinese Enterprises Based on Conflict, Adaptation and Cooperation" TianJin University 2012
• 7 Wu, S, "Research on Cross-Cultural Management of Transnational Corporations" Xihua University 2016
• 8 He, J., "Philosophical Thinking on Corporate Culture Integration in Cross-cultural Management" 1 : 144-146, 2007
• 9 Very, P., "Managing mergers across borders : A two-nation exploration of a nationally bound administrative heritage" 9 (9): 88-, 1998
• 10 Dikova, D., "Is cultural distance a bane or boon for cross-border acquisition performance" 48 (48): 77-86, 2013
• 11 Marazzi, F., "International Joint Ventures, The Comparative Law Yearbook of International Business" Emmeplus Group 2008
• 12 Fang, H., "International Enterprise Management" Capital University of Economics and Business Press 2006
• 13 Piao, Y., "Discussion and Enlightenment of Korean-owned Enterprise Culture in Qingdao" 3 : 37-39, 2000
• 14 Hofstede, G., "Culture’s consequences International differences in work related values" Beverly Hills Sage Publications 1980
• 15 House, R. J., "Culture, Leadership, and Organizations: The Globe Study of 62 Societies" Sage Publications 2004
• 16 Sarala, R. M., "Culture differences, cultural convergence and crossvergence as explanations of knoeledge transfer in international acquisitions" 41 (41): 1365-1390, 2014
• 17 Li, B., "Corporate Culture in Korea and China" 4 : 46-49, 1997
• 18 Craig, C. S., "Assessing cross-cultural marketing theory and research : A commentary essay" 64 (64): 625-627, 2011